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241 TikTok Creator Marketplace, TikTok Ads and More on all things TikTok with Liam Brennan!

241 TikTok Creator Marketplace, TikTok Ads and More on all things TikTok with Liam Brennan!

Hey everyone! Welcome to The Subscription Box Show. I'm your host, Eric Music, and I'm excited to have you along on this episode. Before we dive in, I want to let you know that I'm now on Locals, an app where you can build a community. You can get free content, join morning coffees and afternoon happy hours, get discounts, and connect with me and the subscription box community. All you have to do is sign up on Locals by searching for "The Subscription Box Show" or "Eric Music" or by visiting thesubscriptionboxshow.locals.com. I hope to see you there!

Today, we have a special guest from Dublin, Ireland — Mr. Liam Brennan from BusterBox. Liam is an expert in Facebook ads and has expanded his expertise to include TikTok ads. In this episode, we're going to dive into all things TikTok, including the TikTok Creator Marketplace, TikTok ads, and more. Let's get started!

TikTok Ads: Finding Consistency

Liam has been testing TikTok ads for over a year and has seen some great results during that time. However, he found that consistency was a challenge on TikTok. Unlike Facebook, where ads can run for months, TikTok ads burn through creatives quickly. This meant constantly producing new content to keep the performance high. Additionally, the tracking on TikTok was poor, making it difficult to attribute sales to specific ads.

However, over the past two months, Liam and his team have found consistency with TikTok ads. They have been using the TikTok Creator Marketplace to hire influencers and create ads that perform well. The platform has over a billion users and is rapidly growing, making it a potential rival to Facebook for advertising.

Using the TikTok Creator Marketplace

The TikTok Creator Marketplace is a centralized place where you can hire influencers for your TikTok ads. It allows you to specify the niche, location, gender, and other factors to find the right influencers for your brand. You can communicate with influencers through the marketplace and approve their videos before payment is transferred. This ensures that influencers deliver what they promise.

One advantage of using the TikTok Creator Marketplace is that the ads created by influencers have an organic boost. They are shown from the influencer's profile, which adds social proof and authenticity to the ads. This can lead to better performance and engagement.

Getting Started with TikTok Ads

To get started with TikTok ads, you'll need to create a business account on TikTok. Spend some time on the platform to understand the type of content that works and how people respond to different trends. Once you have a good understanding, set up your TikTok ad account on the TikTok Ads Manager website. The terminology and interface are similar to Facebook Ads Manager, so if you're familiar with Facebook ads, it will be easier to navigate.

When setting up your TikTok ad account, make sure to install your TikTok pixel and start collecting data. This will help you attribute conversions and optimize your ads in the future. Initially, you can start with a conversion campaign, but if the ads don't perform well, try focusing on add-to-cart as a goal and then build from there.

Budgeting and Return on Ad Spend

When it comes to budgeting, start with a minimum of 50 USD per day, as this is often the threshold set by TikTok. If possible, increase your budget as you find winning ads and start seeing good performance. Remember, TikTok ads are currently relatively affordable, so it's a good time to take advantage of the platform before prices increase.

Regarding return on ad spend (ROAS), Liam has seen similar performance on TikTok as on Facebook, with a cost per acquisition (CPA) of around 20 EUR. This is a promising result, and the potential for growth and improved performance on TikTok is high.

Conclusion

TikTok ads are becoming an increasingly viable channel for subscription box businesses. With the TikTok Creator Marketplace, you can easily hire influencers and create engaging ads that resonate with your target audience. While it might have some challenges, like poor tracking and the need for consistent content creation, TikTok has the potential to rival Facebook in terms of reach and performance.

If you're considering TikTok ads, make sure to set up a business account on TikTok, familiarize yourself with the platform, and use the TikTok Creator Marketplace to find influencers. Start with a minimum budget of 50 USD per day and optimize your ads based on data and performance. With the right strategy and creative approach, TikTok can be a valuable addition to your marketing mix.

Stay tuned for more great episodes on The Subscription Box Show, and don't forget to check out our YouTube channel and join our community on Locals. Cheers!


Keyword:

  • TikTok Creator Marketplace
  • TikTok ads
  • Facebook ads
  • Consistency
  • Organic boost
  • Conversion campaign
  • Add-to-cart
  • Budgeting
  • Return on Ad Spend (ROAS)
  • Cost per acquisition (CPA)

FAQ:

Q: What is the TikTok Creator Marketplace? A: The TikTok Creator Marketplace is a centralized platform where brands can find and hire influencers for their TikTok ads. It allows you to specify the niche, location, gender, and other factors to find the right influencers for your brand.

Q: How can I get started with TikTok ads? A: To get started with TikTok ads, create a business account on TikTok and familiarize yourself with the platform. Set up a TikTok ad account on the TikTok Ads Manager website and install your TikTok pixel to start collecting data.

Q: How much should I budget for TikTok ads? A: It is recommended to start with a minimum budget of around 50 USD per day on TikTok. If your ads perform well, consider increasing your budget to scale your campaigns and maximize your results.

Q: What kind of return on ad spend (ROAS) can I expect from TikTok ads? A: The return on ad spend (ROAS) from TikTok ads can vary, but Liam Brennan has seen a cost per acquisition (CPA) of around 20 EUR. This indicates a promising performance and potential for growth on TikTok.

Q: How does TikTok ads compare to Facebook ads? A: TikTok ads have the potential to be a rival to Facebook ads in terms of reach and performance. While there are challenges such as poor tracking and the need for consistent content creation, TikTok offers unique opportunities to connect with over a billion users and reach a younger audience.