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6 TikTok Marketing Tips You Need Right Now

6 TikTok Marketing Tips You Need Right Now

If you're not already on TikTok, it's time to consider it. In the first three months of this year, TikTok became the most downloaded app worldwide, and 39 percent of marketers are expecting to use TikTok as one of their primary platforms. TikTok's influence is undeniable, and it offers more than just dance and lip-sync videos. In this article, we will explore the benefits of using TikTok for marketing and share six essential tips to get you started.

Find Your Niche

TikTok is a platform that caters to various interests and topics. To stand out and gain a following, it's crucial to find your niche. Explore the "Discover" feed to find relevant hashtags, trends, challenges, sounds, and topics that align with your brand's voice and values. Look for ways to adapt playful sounds and trends to fit your brand. You can also learn from brands with similar audiences and see how they are showing up on TikTok.

Show the Human Side of Your Brand

Authenticity is key on TikTok. Users want to see real content featuring your products or services and your real customers. Take the opportunity to humanize your brand by featuring real people, sharing user-generated content, and involving your employees. Create content that showcases office tours, provides product tips, talks about areas of expertise, or even features pets. Showcasing the human side of your brand helps create a closer connection with your audience.

Utilize TikTok's Features

To make your content more discoverable on TikTok, tailor your videos to fit the platform. Ensure that your videos are full screen and vertical, as vertical videos have a 25% higher six-second watch-through rate. Take advantage of TikTok's creative features, such as sounds, music, challenges, stitching, duets, and more. Using these native features not only enhances your content but also makes it look more original on the platform. Additionally, make your content accessible by using captions and text-to-speech features.

Repurpose Your Video Content

With platforms like Instagram and Facebook also embracing short-form video content, repurposing your videos has become easier and more valuable. By posting your videos on multiple platforms, you can reach a wider audience without creating entirely new content. Edit your videos in a video editing app first, ensuring that they comply with each platform's specifications. Repurposing your content saves time and maximizes your reach across different social media platforms.

Partner with TikTok Creators

TikTok has given rise to an army of creators who excel at creating entertaining content. Partnering with these creators can help expand your audience and build trust by featuring familiar faces. Look for creators who have an audience similar to yours and give them creative freedom in promoting your brand or products. Collaborating with creators allows you to promote your brand in a more authentic and engaging way.

Learn What Works Best for You

While these tips provide a starting point, it's essential to experiment and analyze your data to determine what works best for your brand on TikTok. Test different video lengths, topics, sounds, and hashtags to gauge audience engagement. Pay attention to the times when your audience is most active and when your videos garner the most attention. By continually testing and analyzing, you can develop a unique TikTok strategy that resonates with your target audience.

With these six TikTok marketing tips, you'll be ready to make a splash on the platform and leverage its potential for brand awareness, engagement, and growth.


  • TikTok marketing
  • TikTok tips
  • TikTok strategy
  • Social media marketing
  • Brand awareness
  • User-generated content


Q: Is it necessary for my brand to be on TikTok? A: While it's not necessary for every brand, the popularity and potential reach of TikTok make it a platform worth considering for marketing purposes.

Q: How can I find the right audience on TikTok? A: Explore the platform's Discover feed, experiment with relevant hashtags, and analyze brands with similar audiences to identify the interests and trends that best align with your brand's voice and values.

Q: How can I maximize engagement on TikTok? A: Showcasing the human side of your brand, utilizing TikTok's features, and partnering with TikTok creators are effective ways to enhance engagement and build a connection with your audience.

Q: Should I repurpose my video content for TikTok? A: Repurposing your video content for TikTok and other platforms can help you reach a wider audience and save time by not creating entirely new content.

Q: How can I measure success on TikTok? A: Experimentation is key. Test different video lengths, topics, posting times, and analyze the data to determine what resonates best with your audience and drives engagement on the platform.