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9 PROVEN Tips on How to Create the PERFECT TikTok Ad (Conversions & Impressions)

9 PROVEN Tips on How to Create the PERFECT TikTok Ad (Conversions & Impressions)

In today's video, I'm going to give you 9 proven tips on how to create the perfect TikTok ad. These tips are not random suggestions; every single one of them is recommended by TikTok itself. Backed by data and proven to increase conversions and impressions, these tips will help you create a successful TikTok ad campaign.

Before we dive into the video, if you enjoy content like this, please give this video a thumbs up so I know to create more content like it. Also, make sure to subscribe and turn on notifications to stay updated with future videos. Now, let's jump into the tips!

1. Video Quality: Aim for high-resolution videos. A video with 720p or higher resolution will result in a 312% lift in impressions compared to lower-resolution videos.

2. Aspect Ratio: Opt for a full-screen aspect ratio (9:16). Videos that are formatted to fit fully on the screen receive a 91% lift in conversions compared to videos that are not properly formatted.

3. Audio: Include sound in your videos. Adding audio, whether it's a voice-over, music, or text-to-speech, indicates a 16% lift in impressions.

4. Video Length: Keep your video length between 21 and 34 seconds. This video length has shown a 280% lift in conversions and a 2% lift in impressions.

5. Video Orientation: Use a vertical orientation. Vertical videos have a 40% lift in impressions compared to square or horizontal videos.

6. Call to Action: Always include a clear call to action. Adding phrases such as "Get yours now" or "Link in my bio" can yield a 152% increase in conversions.

7. Variety of Scenes: Showcasing multiple product styles or incorporating close-up shots in your videos results in a 38% lift in conversions.

8. Closed Captioning: Include closed captioning or text on the screen that displays an offer or call to action. This can lead to an 80% lift in conversions and a 16% lift in impressions.

9. Voiceover with an Offer: Add a voiceover to illustrate the product and strengthen the offer. Including both a real voiceover and offer text can result in an 87% lift in conversions and a 9% lift in impressions.

While it's not necessary to incorporate all of these tips into every video, aim to improve with each new video by implementing at least one of these tips. To make it easier for you, I've created a cheat sheet which you can find in our private Facebook group. The link to access it for free is provided in the description box.

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Keywords:

TikTok ad, perfect ad, conversions, impressions, video quality, high resolution, aspect ratio, full screen, audio, video length, video orientation, call to action, variety of scenes, closed captioning, Voiceover, offer.

FAQ:

Q: How important is video quality for TikTok ads? A: Video quality is crucial for TikTok ads. Higher resolution videos (720p or more) lead to a 312% lift in impressions compared to lower-resolution videos.

Q: Does video length make a difference in TikTok ad performance? A: Yes, the ideal video length is between 21 and 34 seconds. This length has shown a 280% lift in conversions and a 2% lift in impressions.

Q: Is it necessary to include a call to action in TikTok ads? A: Yes, including a clear call to action can result in a 152% increase in conversions. Phrases like "Get yours now" or "Link in my bio" are effective.

Q: Why is closed captioning important for TikTok ads? A: Closed captioning or text on the screen displaying an offer or call to action can lead to an 80% lift in conversions and a 16% lift in impressions.

Q: How can adding a voiceover strengthen a TikTok ad? A: Adding a voiceover illustrating the product, along with offer text, can result in an 87% lift in conversions and a 9% lift in impressions.