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Advanced TikTok Strategies For Building Your Brand & Business!

Advanced TikTok Strategies For Building Your Brand & Business!

If you're looking to grow your business using TikTok, you're in luck! In this episode of the Think Media Podcast, Kenya Kelly shares some advanced tips and strategies for success on TikTok that you may not have heard anywhere else. TikTok is not just a platform for entertainment; it has become a powerful tool for brand building and monetization. Gen Z, in particular, considers TikTok their number one search engine, surpassing traditional search engines like Google. Many companies are actively searching for TikTok creators to represent their brands, and it's not solely based on follower count but factors like on-camera presence and brand alignment.

Here are some of the best practices for growing your business on TikTok in 2023:

1. Utilize TikTok SEO

TikTok now indexes videos, making search engine optimization (SEO) crucial. While the character limit for descriptions used to be 300, it has now been increased to 2,200. Instead of lengthy descriptions, focus on being intentional with your keywords. For example, if you're teaching about YouTube shorts, make sure your keywords reflect that specific topic, such as "how to create a YouTube short." By optimizing your SEO correctly, TikTok will show you above the video a little search box with the trending category your video falls into.

2. Take Advantage of New Features

TikTok continuously updates its platform to provide more opportunities for content creators. One new feature is the ability to download videos without the TikTok watermark. This can be found in the draft section of your profile. This feature allows you to repurpose your TikTok content easily on other platforms like Instagram Reels and Facebook Reels. It's essential to connect the popular native music to maximize reach across different platforms.

3. Explore TikTok Live Shopping

TikTok Live Shopping is still in beta form but has significant potential for businesses. This feature allows product-based businesses to showcase their inventory directly on TikTok. Creators can include product links in their videos, enabling viewers to make purchases within the app. This keeps users engaged on TikTok and provides a seamless shopping experience, benefiting both the creator and the brand.

4. Tap into Influencer Marketing

User-generated content (UGC) has exploded in popularity on TikTok. Brands are actively seeking content creators to generate UGC and represent their products. Creators are often paid a regular salary to create content for specific brands. This offers a unique opportunity for content creators to monetize their TikTok presence and work with renowned brands. To maximize your chances of attracting brand collaborations, create content regularly and consider creating a profile in influencer marketing agency databases. Many agencies actively search for creators on TikTok to fulfill brand collaborations.

These advanced strategies for TikTok success will help you grow your brand and business on the platform. Remember, starting can be intimidating, but it's crucial to take the first step. Overcome your fears, focus on your goals, and start recording content regularly. With time and consistency, you can build a successful brand on TikTok.

Keywords: TikTok, SEO, content creation, brand building, monetization, new features, TikTok Live Shopping, UGC, influencer marketing, content creators.


Q: How can I optimize my TikTok videos for better reach? A: To optimize your TikTok videos, focus on utilizing TikTok SEO by being intentional with your keyword selection. Pay attention to the character limit for descriptions and ensure your keywords accurately reflect your video's content. Connecting native popular music can also maximize your reach.

Q: How can I get brand collaborations on TikTok? A: To attract brand collaborations on TikTok, start by creating content regularly and establishing your presence on the platform. Consider creating a profile in influencer marketing agency databases to increase your chances of getting noticed by brands.

Q: Can I monetize my TikTok presence? A: Yes, you can monetize your TikTok presence through various avenues, such as brand collaborations, sponsored content, and creating and selling your own products/services. TikTok has become a platform where content creators can earn a regular salary from brands.

Q: How can I overcome my fear of recording content for TikTok? A: The key to overcoming your fear is to identify why you have fear around recording content. Once you understand the underlying reasons, start by recording content without the intention to post it initially. Gradually gain comfort with being on camera, seek feedback from trusted friends, and look at other creators' journeys to gain motivation and inspiration.

Q: Are there any specific types of content that work well on TikTok? A: Micro-learning videos, where you provide quick tips or advice, and product teaser videos, where you showcase a product without explicitly asking viewers to buy it, are popular on TikTok. Experiment with different content ideas and find what resonates with your audience.

Q: How can I effectively use TikTok Live Shopping? A: TikTok Live Shopping allows creators and brands to showcase and sell products directly within the app. For businesses, it's important to set up the inventory on TikTok and encourage viewers to make purchases without leaving the platform. This creates a seamless shopping experience and generates revenue for both the creator and the brand.