Advertising Objectives: App Installs

Are you looking to increase the number of people installing your app? Do you want to improve the lifetime value of your app's users or maximize the return on advertising spent for your app? If so, then the app installs objective is the perfect advertising campaign for you. This type of campaign is focused on optimizing towards sending people to the app store, getting them to install your app, and ultimately encouraging them to use it.

One exciting feature of the app installs objective is the ability to add your app to the event manager, either during the campaign creation process or at a later stage. This allows you to further optimize your campaign for app installs and other in-app events. The success of this campaign is measured by the total number of app downloads and in-app events completed. However, it's important to note that this type of measurement requires the use of third-party tracking services.

Let's take a look at an example to illustrate how the app installs objective can be effective. Andy runs an independent game studio and has just released their first mobile game, "Vending Machine Simulator." Andy wants to drive installations of the app, so creating a campaign using the app installs objective is the ideal approach. This objective allows Andy to deliver ads to the target audience most likely to click on the link that leads to the "Vending Machine Simulator" app download page.

By setting up third-party tracking for their app, Andy can further optimize their campaign towards app installs and in-app events such as launching the app, in-app purchases, or achieving specific levels in the game. With the app installs objective, Andy can expect their game to quickly climb the download charts.

If you're looking to introduce your app to a wide audience, consider starting with the app installs objective on TikTok. For more information about other advertising objectives available on TikTok Ads Manager, make sure to check out the rest of our videos.

Keywords:

• App installs
• Advertising objective
• Target audience
• App downloads
• In-app events
• Third-party tracking
• Independent game studio
• Vending Machine Simulator
• Optimization
• TikTok Ads Manager

FAQ:

1. How does the app installs objective work?

   • The app installs objective is an advertising campaign focused on driving people to install your app. It delivers ads to the target audience that is most likely to click on the app download link, optimizing towards app installs and in-app events.

2. Can the success of the campaign be measured without third-party tracking services?

   • No, the success of the app installs objective campaign can only be measured using third-party tracking services. These services provide insights into total app downloads and in-app events completed.

3. How can I optimize my app installs campaign for in-app events?

   • By adding your app to the event manager during the campaign creation process or later on, you can optimize your app installs campaign for in-app events such as launching the app, in-app purchases, or achievements within the app.

4. Is TikTok Ads Manager suitable for promoting apps from independent game studios?

   • Yes, TikTok Ads Manager is a great platform for promoting apps, including those from independent game studios. The app installs objective can help drive installations and boost the visibility of games like "Vending Machine Simulator."

5. Can I expect quick results with the app installs objective?

   • Yes, with the app installs objective, you can expect to see quick results in terms of app downloads and installations. By targeting the right audience and optimizing the campaign, your app has a higher chance of climbing the download charts.