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Advertising for B2B on TikTok

Advertising for B2B on TikTok

If you already have a successful B2B coaching presence on platforms like Instagram, you may be considering expanding your reach to TikTok. The question then arises: should you focus on growing organically or jumpstart with ads? In the world of TikTok advertising, success is indeed achievable, particularly if you are targeting a B2B audience.

Running ads on TikTok can be highly effective, akin to advertising on platforms like Facebook. However, one key difference is the need for a robust asset library of creatives and ads to tap into TikTok's potential fully. Even though your current audience may be primarily on Instagram, branching out to TikTok can be beneficial given its organic reach capabilities. Thus, a strategy that involves a blend of running ads and building an organic presence is essential for success on TikTok.


TikTok advertising, B2B coaching, organic growth, ads strategy, asset library, reach potential, social media presence


  1. Should I focus on organic growth or ads when advertising on TikTok?
    • It is recommended to combine both approaches. Running ads helps boost visibility, while building an organic presence is crucial for long-term success and maximizing TikTok's reach potential.
  2. How does TikTok advertising for B2B differ from other platforms like Instagram?
    • TikTok requires a larger asset library of creatives and ads due to its unique nature. However, the organic reach on TikTok surpasses many other platforms, making it a valuable addition to a B2B marketing strategy.
  3. Can I leverage my existing Instagram content for TikTok advertising?
    • While it's possible to repurpose content, it's essential to tailor it to fit TikTok's format and audience preferences. Creating fresh, TikTok-specific content is key to maximizing engagement on the platform.