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An introduction to TikTok Business Centre

An Introduction to TikTok Business Centre

TikTok is a popular social media platform that offers advertisers an innovative way to connect with their target audience. As an advertiser on TikTok, you may sometimes find it challenging to handle all your campaign duties on your own. This is where TikTok Business Centre comes in. It allows you to delegate your campaign tasks to others, ensuring efficient management and collaboration within your organization or even outside of it.

Getting Started with TikTok Business Centre

Before you can access the features provided by TikTok Business Centre, you need to be an existing ad account owner. Once you meet this requirement, you can register and create a business account profile in the Business Centre. To create a profile, simply visit business.tiktok.com and follow the registration process.

Roles and Permissions in TikTok Business Centre

The Business Centre provides the flexibility to create different roles and assign specific permissions to individuals within your organization or external team members. Here are three types of roles you can create:

1. Ad Account Admin

Ad Account Admins have the highest level of access, allowing them to create, edit, view ads, and access reports. This role is similar to that of an account owner, providing complete control and management capabilities.

2. Ad Account Operator

Ad Account Operators can set up, view, and edit ads within the Business Centre. This role is perfect for campaign managers or individuals responsible for managing campaigns without having the authority to affect budget allocations or ad group changes.

3. Ad Account Analyst

Ad Account Analysts have limited access, mainly focused on viewing ads and accessing reports. Individuals assigned this role are typically responsible for reviewing campaign performance and providing analysis.

Associating Ad Accounts with your Business Centre Profile

To manage ad accounts within your Business Centre profile, you must associate the ad account ID with your profile. There are two ways to do this:

  1. You can request access from the account owner directly by entering the account ID in the "Add Account" section.
  2. The ad account owner can invite you to their ad account from their Business Centre profile. During the invitation process, the account owner can preset the permission level you will have for that specific ad account.

Once the profile, role, and permissions are set up within the Business Centre, the assigned person can effectively manage campaigns on your behalf. The Business Centre is particularly useful for agencies and organizations with multiple team members as it provides controlled access to ad accounts and campaigns. Additionally, the admin in the Business Centre can remove access from any individual no longer requiring it.

Keywords

Delegation, Campaign Duties, Business Centre, Ad Account Admin, Ad Account Operator, Ad Account Analyst, Permissions, Associated Ad Accounts, Collaborative Management, Controlled Access, Advertisers.

FAQ

Q: Can I create different roles and permissions within TikTok Business Centre for individuals in my organization or external team members? A: Yes, TikTok Business Centre allows you to create different roles and assign specific permissions to individuals within your organization or external team members.

Q: Is TikTok Business Centre only available for ad account owners? A: Yes, to access TikTok Business Centre, you need to be an existing ad account owner. Once you meet this requirement, you can register and create a business account profile.

Q: Can ad account owners control the level of access and permissions for individuals associated with their ad accounts? A: Yes, ad account owners can invite others to their ad accounts from the Business Centre profile and preset the permission levels for those individuals.

Q: Is it possible to remove access for an individual in the Business Centre if it is no longer warranted? A: Yes, the admin in the Business Centre can remove access from any individual who no longer requires it.

Q: Why is it recommended for organizations to set up a Business Centre profile? A: The Business Centre profile is optional but highly recommended as it provides a way for agencies and organizations with multiple team members to have controlled access to their ad accounts and campaigns, ensuring efficient management and collaboration.