BIG Change for TikTok! What's Up THIS WEEK I Do This, NOT That I
Welcome back to another weekly episode where we break down the latest news and updates happening this week. We also have an "Ask Us Anything" segment coming up later this week, as well as a 10-minute episode at the end of the week with new tactics and tips. Thank you for checking it all out!
What's Going On This Week?
The biggest news this week is the announcement that TikTok is rolling out a new feature allowing users to upload 30-minute long videos. This is a significant change as the app originally started with only 15-second clips. Over the years, the video length has been extended, and now with the ability to upload longer videos, TikTok is becoming even more versatile. In China, the TikTok app has already had 30-minute clips since 2022 and has been very successful. This update matters to marketers because it opens up new possibilities for webinars and other long-form content. It's essential for marketers to familiarize themselves with TikTok as it continues to grow and evolve.
Another update this week is the relaunch of the app "be real." This photo-sharing app is making a comeback by allowing celebrities and brands to have accounts. This move aligns with the growing trend of influencer-oriented brand campaigns. Over 90% of influencer deals occur with individuals who have followings below 100,000, so it's crucial for marketers to pay attention to platforms like be real and leverage micro-influencers for their campaigns.
Additionally, Gmail and Yahoo are rolling out new requirements for email deliverability. Starting on February 1, email senders will need to ensure their emails meet these new requirements. The key changes include keeping spam complaints below 0.3%, authenticating the emails, and adding a one-click unsubscribe option in addition to the existing unsubscribe method. It's important for marketers to check with their email platforms and ensure compliance with these new requirements to avoid email deliverability issues.
- 30-minute videos
- be real app
- Influencer campaigns
- Gmail and Yahoo email requirements
- Email deliverability
Q: Why is TikTok allowing 30-minute videos? A: TikTok is constantly evolving and expanding its capabilities. By allowing longer videos, TikTok aims to attract more content creators and provide users with a wider range of video content.
Q: What are the implications of TikTok's change for marketers? A: This change opens up new opportunities for marketers, particularly in terms of hosting webinars and sharing longer-form content. Marketers should familiarize themselves with TikTok and develop strategies to leverage the platform effectively.
Q: Why is the relaunch of the be real app significant? A: The relaunch of the be real app with the inclusion of celebrities and brands indicates the growing importance of influencer-oriented brand campaigns. Marketers should pay attention to these platforms and consider leveraging micro-influencers for their marketing efforts.
Q: What do email senders need to do to comply with the new requirements from Gmail and Yahoo? A: Email senders should ensure their emails have a low spam complaint rate, authenticate their emails, and add a one-click unsubscribe option alongside the existing method. Checking with their email platforms for compliance is crucial in maintaining good email deliverability.
Q: Are micro-influencers more effective than macro-influencers in influencer campaigns? A: Research suggests that micro-influencers often have higher engagement rates and are more trusted by their audience. This makes them an effective choice for influencer campaigns, especially for marketers targeting niche audiences.
Q: How can marketers make the most of TikTok's new feature for their business? A: Marketers can explore various options such as hosting webinars, sharing educational content, or showcasing behind-the-scenes footage to engage with their audience on TikTok. It's important to experiment and adapt strategies to suit the platform's unique format.
Q: How can email marketers ensure their emails comply with the new requirements? A: Email marketers should check with their email platforms to ensure their emails meet the new requirements. Platforms like HubSpot, MailChimp, and Campaign Monitor can assist in implementing authentication and adding the necessary unsubscribe options.
Remember to join us for our upcoming "Ask Us Anything" segment and stay tuned for our 10-minute episode with fresh tips and tactics. Also, don't forget to register for Guru Conference, the world's largest free virtual email marketing event, at GuruConference.com. See you there!