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Best Beginner Dropshipping Strategy For 2024 | Snapchat Ads Strategy

Best Beginner Dropshipping Strategy For 2024 | Snapchat Ads Strategy

Are you a beginner looking to start and scale your dropshipping business? Look no further! In this article, we will discuss the best dropshipping strategy for beginners, specifically focusing on Snapchat ads. This strategy has been tested and proven effective by William, a dropshipping expert with three years of experience. So, let's dive in and learn how to achieve success in the dropshipping world.

Product Selection: To start, it's crucial to choose the right product. William recommends selecting a product that is cheap, ideally sourced for around 6with7to12daysshipping.Thislowticketrangeisessentialtoattractcustomers.Williamsuggestsofferingtheproductfor6 with 7 to 12 days shipping. This low-ticket range is essential to attract customers. William suggests offering the product for 1 plus shipping, totaling around $15. This allows for a good profit margin while enticing customers to add the product to their cart.

Marketing Platform: Snapchat While many dropshippers focus on platforms like TikTok and Facebook, Snapchat remains largely untapped. This gives aspiring dropshippers a unique opportunity to find success. William notes that Snapchat still delivers favorable results, with a CPM (cost per thousand impressions) below $1 and a CPC (cost per click) of around 5 cents.

Website and Creatives: To maximize conversions, William recommends creating a simple website. Make sure the 1plusshippingofferisprominentlydisplayed,providecleanproductphotos,andoptimizethesiteforaseamlesscustomerexperience.Whenitcomestocreatives,utilizethreevideosinyourmarketingcampaign:oneusergeneratedcontent(UGC)videoandtwooriginalvideos.Thevideosshouldhighlighttheproductsvalue,includeastatictextoverlaystatingthe1 plus shipping offer is prominently displayed, provide clean product photos, and optimize the site for a seamless customer experience. When it comes to creatives, utilize three videos in your marketing campaign: one user-generated content (UGC) video and two original videos. The videos should highlight the product's value, include a static text overlay stating the 1 offer, and end with a call to action encouraging viewers to swipe up and make a purchase.

Testing and Scaling Strategy: To start, create a campaign and ad set on Snapchat, targeting the United States and optimizing for clicks. Run three creatives simultaneously and set a budget of 30perday.Aftergatheringinitialdataandafewpurchases,youcanunlockthePixelPurchaseoptimizationonSnapchat.Thisallowsyoutotapintoahigherqualityaudiencepool,increasingyourchancesofmorepurchases.OnceyouveunlockedPixelPurchase,duplicatethewinningadsetwithabudgetof30 per day. After gathering initial data and a few purchases, you can unlock the Pixel Purchase optimization on Snapchat. This allows you to tap into a higher-quality audience pool, increasing your chances of more purchases. Once you've unlocked Pixel Purchase, duplicate the winning ad set with a budget of 100 per day. Continuously test new creatives and scale your winning products by duplicating the successful ad sets.

keyword: Dropshipping, Snapchat ads, beginner strategy, product selection, website optimization, creative videos, testing and scaling, Pixel Purchase optimization, targeting, US market


Q: Why is Snapchat a good platform for beginners in dropshipping? A: Snapchat is still an untapped platform with lower advertising costs, making it easier for beginners to test and scale their dropshipping businesses.

Q: What is the recommended price point for dropshipping products? A: William recommends offering products for $1 plus shipping to attract customers and encourage them to make a purchase.

Q: How many creatives should I test in my Snapchat campaign? A: It is recommended to test three creatives simultaneously, including one user-generated content (UGC) video and two original videos.

Q: How can I scale my winning products on Snapchat? A: Once you have unlocked Pixel Purchase optimization and found a winning product, duplicate the successful ad set with a higher budget and continuously test new creatives to maximize results.

Q: Is it necessary to have a website for dropshipping on Snapchat? A: Yes, having a simple and optimized website is crucial for a seamless customer experience and better conversion rates.