Best Tik Tok Ads Strategy 2024 (NEW)
In this article, we will discuss a comprehensive strategy for running TikTok ads in 2024. This strategy will provide you with a step-by-step guide on how to effectively utilize TikTok's ad system for your business. We will cover everything from setting up testing campaigns to scaling through CBO surf scaling and cost caps. So let's dive in and uncover the secrets of running successful TikTok ads in 2024.
Step 1: Testing Campaign
When you are starting to test your products, ads, or store, set up a testing campaign. This campaign should have one ad group called a testing ad group. Keep the targeting broad (18 to 55+) and set a budget of 50 for each ad group. Optimize for maximum delivery or lowest cost at the ad group level. Use automated creative optimization (ACO) with three ad copies within the ad group.
Step 2: Scaling with CBO Surf Scaling
Once you start seeing sales and positive results with your testing campaigns, it's time to scale. Create CBO surf scaling campaigns by duplicating the winning ad groups from your testing campaign. Launch multiple CBO surf scaling campaigns with the same ad groups and winning ads. Monitor their performance throughout the day and scale up the budget if they are making sales. If an ad group is not performing well, reduce the budget or turn it off entirely. At the end of the day, either turn off the CBO or reset it to the original budget for the next day's scaling.
Step 3: Cost Caps Campaign
In addition to testing and CBO surf scaling, you can also launch cost caps campaigns. Use the winning ads and creatives from your testing campaign and set different bid ranges (25) with budgets of 200. Test different bids to find the sweet spot for your desired results. Again, use ACO with three ad copies within the ad group to optimize performance.
By following these three steps, you can effectively run TikTok ads in 2024. Remember to constantly test new creatives and scale up the winning ones while monitoring their performance closely. Also, consider using other platforms like Facebook ads and Snapchat ads for retargeting purposes.
TikTok ads, 2024, strategy, testing campaign, CBO surf scaling, cost caps, ad groups, ad copies, targeting, broad, budget optimization, ACO, automated creative optimization, scaling, budget, sales, performance, creatives, retargeting, Facebook ads, Snapchat ads
- What is the recommended budget for a testing campaign on TikTok?
- We recommend setting a budget of 50 for each ad group within your testing campaign.
- How should I optimize my ad groups in the testing campaign?
- Optimize for maximum delivery or lowest cost at the ad group level for better performance.
- What is CBO surf scaling, and how does it work?
- CBO surf scaling involves duplicating winning ad groups and launching multiple CBO campaigns with the same ad groups and winning ads. You can scale up the budget if the campaign is generating sales and optimize it further based on its daily performance.
- How should I set bids in my cost caps campaign?
- Set different bid ranges (25) and test to find the optimal bid for your desired results.
- Should I consider using other platforms for retargeting while running TikTok ads?
- Yes, it's always a good idea to use platforms like Facebook ads and Snapchat ads for retargeting purposes to capture potential customers and improve your overall advertising strategy.