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Conversation Starters On Instagram Notes - Digital Marketing News 26th January 2024

Conversation Starters On Instagram Notes - Digital Marketing News 26th January 2024

Welcome to this week's edition of the Digital Coffee, your weekly dose of digital marketing and social media news for small businesses. In this episode, we'll be discussing Instagram's new feature, LinkedIn's changes to lookalike audiences, and Mr Beast's collaboration with X. So grab a cup of coffee and let's dive in!

Instagram Introduces Conversation Starters on Notes

Instagram is tapping into the rising popularity of direct messaging by introducing conversation starters on its Notes feature. Notes, which are currently popular among teenagers, appear on personal Instagram accounts. With the new update, users will now see conversation starters at the top of their Direct Message tab.

These conversation starters aim to spark discussions and encourage more direct messaging on Instagram. When users engage with these conversation starters, it will initiate group chats, leading to more active users on the platform. While the feature has not been rolled out to all users yet, it presents a significant opportunity for businesses and brands to engage with their followers on Instagram.

LinkedIn Removes Lookalike Audiences, Introduces Predictive Audiences

LinkedIn is making changes to its ad targeting options by removing lookalike audiences. Lookalike audiences were previously popular among advertisers as they allowed for effective targeting based on existing user data. However, with the limitations imposed by iOS 14, lookalike audiences have become less effective.

As a replacement, LinkedIn is introducing predictive audiences. These audiences are based on existing user groups but have fewer available sources for information. Advertisers can still upload customer lists to create predictive audiences, providing an alternative targeting option.

Mr Beast Collaborates with X, Earns $263,000 from a Single Video

X, formerly known as Twitter, is making a big push for influencer and creator marketing. In a recent collaboration, X recruited popular YouTuber Mr Beast to upload a video on their platform. The video garnered over 150 million views in a week and earned Mr Beast $263,000. This collaboration highlights X's commitment to growing its audience through creator marketing.

Chrome AI Tool Helps Organize Browser Tabs

For those who struggle with too many open browser tabs, Chrome is introducing an AI tool to help organize them. The tool will group tabs together based on their similarities, streamlining the tab management process. This new feature aims to reduce clutter and improve browsing efficiency.

keyword:

  • Instagram Notes
  • Direct Messaging
  • Conversation Starters
  • LinkedIn Lookalike Audiences
  • Predictive Audiences
  • Influencer Marketing
  • Mr Beast
  • X Collaboration
  • Browser Tabs
  • Chrome AI Tool

FAQ: Q1: What are Instagram Notes? A1: Instagram Notes are a feature that appears on personal Instagram accounts. They are popular among teenagers and allow users to share small snippets of content.

Q2: How can businesses benefit from Instagram's Conversation Starters? A2: Conversation Starters on Instagram Notes present an opportunity for businesses and brands to engage with their followers through direct messaging. It allows for more active user interactions and potential for monetization.

Q3: What are Predictive Audiences on LinkedIn? A3: Predictive Audiences on LinkedIn are a replacement for lookalike audiences. They are based on existing user groups but have limited available sources for information. Advertisers can still upload customer lists to create these predictive audiences.

Q4: Who is Mr Beast and how did he collaborate with X? A4: Mr Beast is a popular YouTuber known for his high-production videos. He collaborated with X by uploading a video on their platform, which gained significant views and earned him $263,000.

Q5: How does Chrome's AI tool for browser tabs work? A5: Chrome's AI tool analyzes open tabs and groups them together based on similarities. This helps users organize their tabs and improve browsing efficiency.