Create a Lookalike Audience for Ad Targeting on TikTok

To create a lookalike audience for ad targeting on TikTok, you can follow these steps from your ads manager:

1. Go to assets audiences and click on create audience.
2. Choose lookalike audience as the type of audience you want to create.
3. Select your source audience and decide whether the source audience should be included in this lookalike audience.
4. Pick an operating system, which mainly matters for app promotion.
5. Choose the placement based on where the source audience largely came from.
6. Select the locations for targeting, focusing on the primary countries within the source audience.
7. Determine the size of the lookalike audience based on a percentage (one to ten percent) with options of narrow, balanced, or broad.

Creating lookalike audiences is crucial for targeting people who are similar to those already connected to your brand, such as existing customers. This strategy becomes particularly important when the size of your current audience is limited.

Keywords

• Lookalike audience
• Ad targeting
• TikTok
• Ads manager
• Source audience
• Operating system
• Placement
• Audience size

FAQ

1. What is a lookalike audience?

A lookalike audience is a group of users who share similar characteristics with an existing source audience, making them likely to be interested in your products or services.

2. Why is creating a lookalike audience important for ad targeting?

Creating a lookalike audience helps expand your reach to new potential customers who have traits similar to your current audience, increasing the effectiveness of your ad targeting efforts on platforms like TikTok.

3. How can I determine the size of my lookalike audience?

The size of your lookalike audience can be determined by selecting a percentage (one to ten percent) of the total user base, with options of narrow, balanced, or broad targeting to refine the audience size based on your specific targeting needs.