Create a TikTok Custom Audience Based on Your Customer List

Introduction: TikTok has become a popular platform for advertisers to reach their target audience. In order to maximize the effectiveness of your ad campaigns, it is crucial to create a custom audience that specifically targets your customer list. However, the process of creating a custom audience on TikTok differs from other platforms like Facebook. This article will guide you through the process and provide valuable insights to help you reach your advertising goals on TikTok.

Step 1: Creating a Custom Audience on TikTok

1. Access your TikTok Ads Manager and navigate to the Assets section.
2. Click on "Audiences" and select "Create Audience" to begin creating your custom audience.
3. In the available options, choose "Customer File" as the audience type.
4. Here comes the challenge – when creating a custom audience, the customer file usually includes IDFAs or GA IDs (mobile device identifiers). However, this may not be the type of information most marketers have in their customer list.
5. It is worth noting that TikTok is currently in the testing phase for email addresses and phone numbers as the customer file. This means that providing a file only with email addresses or phone numbers might be possible soon. This testing phase aims to improve audience matching and targeting capabilities.

Keyword:

TikTok custom audience, ad campaign, customer list, TikTok Ads Manager, assets, audiences, email addresses, phone numbers, testing phase, audience matching, targeting capabilities

FAQ:

Q1: How does creating a custom audience on TikTok differ from Facebook? Creating a custom audience on TikTok requires specific customer information like IDFAs or GA IDs, while Facebook allows you to provide a complete customer list with details such as first name, last name, email address, and phone number for better matching.

Q2: Why is it important to create a custom audience on TikTok? Creating a custom audience allows you to target your ads specifically to people who are already familiar with your brand or have shown interest in your products or services. This increases the chances of your ads performing well and achieving higher engagement and conversions.

Q3: When will TikTok allow providing customer files with just email addresses or phone numbers? TikTok is currently in the testing phase for accepting customer files containing email addresses or phone numbers only. While the exact timeline for this feature's availability is uncertain, marketers can look forward to this improvement in audience matching and targeting in the near future.

Q4: Can I create a custom audience on TikTok without providing IDFAs or GA IDs? As of now, TikTok requires customer files to include IDFAs or GA IDs. However, with the ongoing testing phase, it is expected that TikTok will introduce the option to provide email addresses or phone numbers only, making it easier for marketers to create custom audiences based on their customer lists.

By following these steps and staying updated on the latest developments with TikTok's custom audience features, you can effectively target your desired audience and optimize your ad campaigns for success on this popular social media platform.