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Creative best practices for TikTok Ads Manager

Creative Best Practices for TikTok Ads Manager

TikTok has emerged as a platform where content diversity and creativity are highly rewarded. The ability to constantly iterate creative combinations has become crucial in capturing the attention of users and standing out in a crowded space. As a business using TikTok Ads Manager, you have access to various tools that can help you more easily and efficiently produce creatives. In this article, we will take a deep dive into each of these tools and explore how they can enhance your creative endeavors.

Video Template Tool

The Video Template Tool offered by TikTok Ads Manager allows you to create eye-catching TikTok-ready video ads using existing photo assets, your logo, and creative text copy. Some key benefits of using this tool include:

  • Faster and easier video creation through guided creation
  • Access to a wide range of video templates for every stage of the marketing funnel
  • The ability to turn images into video ads to improve ad performance

Smart Video

Smart Video is another powerful tool available on TikTok Ads Manager. This tool utilizes cutting-edge technology to combine clips, photos, music, text effects, and filters, resulting in the perfect asset for your campaign. With Smart Video, you can:

  • Automatically cut video clips
  • Add video transitions and edit them to the rhythm of the music
  • Generate batches of videos with different styles, saving time and effort

Smart Video Soundtrack

Music plays a special role in TikTok's creative DNA. The rhythm, melody, style, and mood of your ad are crucial in leaving a lasting impression and building a strong brand image. Smart Video Soundtrack makes it easy by offering over 300 copyrighted soundtracks across 10 music genres, including rock, country, pop, and EDM. You can upload your videos, and the system will automatically select the appropriate music based on your content. You can also switch soundtracks and fine-tune the audio with adjustable video and soundtrack volume options. This tool can be used to easily apply different background music to your creatives and test their effect on ad performance.

TikTok Ad Studio App

The TikTok Ad Studio app is the official video creation app for advertisers and video creators. It allows you to easily create captivating short-form video ads using your phone. Key benefits of using TikTok Ad Studio include:

  • Creating videos with the same ad specifications required for TikTok Ads Manager
  • Access to features like effects, filters, and stickers for recording and editing videos
  • Directly pushing your videos to your TikTok Ads Manager creative library when you link your account

Before you delve into using these tools, it's important to keep in mind some best practices for creating effective TikTok ads.

  • Tell an engaging story and capture people's attention within the first three seconds.
  • Ensure your creatives meet the video and image ad specifications provided by TikTok.
  • Test different combinations and aim for diverse creatives with significant differences during the initial stages of testing.
  • Update your creatives at least every seven days to keep them fresh and avoid ad fatigue.
  • Consider utilizing the automated creative optimization feature offered by TikTok Ads Manager, which automates the process of identifying winning creatives.

With the unique set of creative tools provided by TikTok Ads Manager and following these best practices, you can now more easily and efficiently produce creatives, scale your campaigns, and optimize your results.


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  • Can I create TikTok-ready video ads using the Video Template Tool without any prior video editing experience?
  • How does Smart Video help in saving time and effort when expanding the creative library for testing different creatives?
  • Are the soundtracks provided by Smart Video Soundtrack suitable for commercial use?
  • Can I use the TikTok Ad Studio app to create videos for platforms other than TikTok?
  • How often should I update my creatives to avoid ad fatigue and ensure optimal performance?