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Dental Marketing | TikTok Regular Ads vs Spark Ads

Dental Marketing | TikTok Regular Ads vs Spark Ads

When launching a marketing campaign on TikTok, the decision to use regular ads or spark ads depends on the specific goals of the campaign. Regular ads on TikTok are managed through the TikTok ad manager and offer a wide range of options to meet lead generation goals. On the other hand, spark ads are linked to your TikTok profile and can help increase viewership, followers, and engagement. These are typically used for top-of-funnel or branding campaigns. However, a downside of spark ads is that they can be shared outside of your target audience. It’s important to consider your campaign objectives and choose the ad type that aligns best with your goals.

Keywords

TikTok, regular ads, spark ads, dental marketing, branding campaigns, lead generation, engagement, TikTok ad manager, viewership.

FAQ

  1. What are the differences between TikTok regular ads and spark ads?
    • Regular ads are managed through the TikTok ad manager and offer more options for lead generation goals, while spark ads are linked to your profile and focus on increasing engagement and followers.
  2. When should I choose spark ads for my TikTok campaign?
    • Spark ads are ideal for top-of-funnel or branding campaigns where the goal is to increase viewership and engagement on your profile.
  3. What is a potential drawback of using spark ads on TikTok?
    • A downside of spark ads is that they can be shared outside of your target audience, potentially reaching viewers who may not be as relevant to your campaign goals.