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E-Commerce: Thriving in the Supply Chain Revolution

E-Commerce: Thriving in the Supply Chain Revolution

Welcome to the webinar series titled "How to Thrive in the Supply Chain Revolution." In this series, we will explore the impact of technology and e-commerce on the supply chain industry and provide valuable insights on how businesses can adapt and succeed in this rapidly changing environment.


The webinar series is led by Josh A. Nanny, Partner in charge of the Manufacturing and Distribution Group at Saks LLP, and Sandy Bosque, Founder and CEO of Advantage Technology Solutions. They bring a wealth of experience and expertise in the supply chain industry, offering essential knowledge to help businesses expand their customer base, optimize operational efficiency, and meet changing customer demands.

The Growth of E-commerce

The exponential growth of e-commerce has transformed the supply chain industry worldwide. Countries like China and the United States are leading the way, with projected growth rates of 70% and 45% respectively over the next four years. This growth presents both opportunities and challenges for businesses, and it is crucial to understand and leverage technology to thrive in this revolution.

Importance of Technology in the Supply Chain

Investing in technology is essential for businesses in the supply chain industry. Technology offers various benefits, including depreciation benefits, minimization of labor costs, and improved operational efficiency. It also enables businesses to meet customer expectations, minimize errors, and reduce tariffs. By embracing technology, companies can enhance profitability, attract potential buyers, and remain competitive in the market.

Key Challenges in E-commerce

The rapid growth of e-commerce has brought about significant challenges for businesses, including order fulfillment, reducing errors, and acquiring enough labor. Fulfilling orders accurately and efficiently while dealing with labor shortages is increasingly difficult. Additionally, managing returns and reverse logistics poses additional challenges for businesses.

Strategies for Successful E-commerce

To thrive in the e-commerce landscape, businesses need to consider various strategies. One approach is to adopt a well-designed warehouse and implement quality material handling equipment and a robust warehouse management system. Digital communication with customers, real-time scanning, and effective planning, monitoring, and execution are also crucial. Furthermore, it is vital to establish service level agreements with customers to meet their expectations and achieve success.

Hardware Integration in Material Handling Systems

John Cosgrove, Founder and President of Atlantic Handling Systems, discusses the integration of hardware components in material handling systems. He highlights solutions such as pick modules, which enable efficient order fulfillment, multi-level systems for space utilization, in-line scaling for weight verification, and sorting systems for shipping and returns. Implementing these hardware solutions can increase productivity, accuracy, and cost savings for businesses.

Determining the Best Technology Solutions

With numerous software and hardware vendors offering solutions, it can be challenging to determine what works best for a business. It is crucial to begin by understanding the company's specific requirements and involving a cross-functional team in the decision-making process. Trusted advisors can help fill knowledge gaps and assist in selecting the right vendors. Furthermore, considering emerging technologies and aligning them with business goals is essential.

Prioritizing Investment and Success Metrics

Determining priorities and measuring success is key when investing in technology. It is important to assess individual business needs and challenges, such as labor shortages, increasing costs, and customer demands. Defining and tracking key performance indicators specific to the business is crucial. On-time delivery, accuracy, and profitability are common metrics used to measure success.


Thriving in the supply chain revolution requires businesses to embrace technology, invest in their people, and continuously improve their operations. Understanding and addressing challenges, leveraging technology solutions, and aligning them with business goals are essential for success in the ever-changing e-commerce landscape.


E-commerce, supply chain revolution, technology, order fulfillment, reducing errors, labor shortage, inventory management, pick module, material handling systems, hardware integration, success metrics, on-time delivery.


  • How can businesses succeed in the supply chain revolution?
  • What are the key challenges in e-commerce?
  • How can technology solutions improve order fulfillment and accuracy?
  • What factors should businesses consider when selecting technology vendors?
  • How can businesses prioritize their investments in technology?
  • What are the key success metrics in the supply chain industry?
  • How can businesses address labor shortages in the supply chain?