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E-commerce Supply Chain MANAGED

E-commerce Supply Chain Managed

Nielson Bainbridge has experienced a significant shift in its demand planning process over the past decade, especially in relation to the e-commerce marketplace. As the demand planner at the company, Brad Parker highlights the challenges and advantages they have encountered in adapting to this changing landscape.

One of the major changes has been the explosion of SKUs and the influx of different customers in the online marketplace. In the past, the company had to manually generate custom reports and queries using tools like SQL or BI software to gather information on demand. However, with the introduction of a new software package, they can now consolidate and assess demand by SKU more efficiently.

The forecasting system provided by the software has facilitated easier and more accurate forecasting, as it eliminates the need to forecast at a customer level and enables a comprehensive view of demand. Previously, the company relied on Excel spreadsheets and reactive measures to address shortages, out-of-stocks, or supplier issues. The new system allows them to proactively plan and allocate inventory based on forecast variances and safety stock requirements from both e-commerce and brick-and-mortar customers.

Brad Parker highly recommends the software solution, emphasizing its user-friendly interface and customizable features. The software not only simplifies forecasting but also enables the aggregation of different aspects of SKUs based on customer needs. The support provided by the software's team has proved invaluable, as they tailor the system to meet the company's specific requirements.

Moreover, the company appreciates the personal touch and familiarity that comes with working with a family business. The employees at the software company are knowledgeable about each other and readily provide collaborative assistance, making it a seamless experience for Nielson Bainbridge.

Overall, Nielson Bainbridge's transition to an e-commerce-driven demand planning process has been successful, thanks to the implementation of a software solution that effectively manages their supply chain.


Demand planning, e-commerce marketplace, SKUs, custom reports, forecasting system, excel spreadsheets, inventory allocation, safety stock planning, software customization, family business.


Q: What challenges did Nielson Bainbridge face in the e-commerce marketplace?
A: Nielson Bainbridge had to handle an explosion of SKUs and cater to a diverse range of customers in the online marketplace, requiring more efficient demand planning processes.

Q: How did the new software package benefit the company's demand planning?
A: The software allowed for consolidated forecasting by SKU, eliminating the need to forecast at a customer level and improving accuracy. It also facilitated proactive inventory allocation based on forecast variances and safety stock requirements.

Q: What advantages does the software offer?
A: The software provides a user-friendly interface with customizable features, allowing the aggregation of different aspects of SKUs based on customer needs. The software support team also offers personalized and collaborative assistance.

Q: What contributed to Nielson Bainbridge's successful transition?
A: Besides the software solution, the support from a family business environment and the team's familiarity with each other facilitated a smooth transition and effective supply chain management.