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EASILY Create a TikTok ADS Pixel

EASILY Create a TikTok ADS Pixel

In this article, we will guide you through the process of creating a TikTok ADS pixel to track conversions easily. We'll cover everything you need to know, from installing the TikTok pixel helper to configuring and testing your pixel.

Step 1: Installing the TikTok Pixel Helper

Before creating your TikTok ADS pixel, it's recommended to download and install the TikTok pixel helper on Google Chrome. This handy tool indicates whether your pixels are active on the pages you've set them up on. You can install it within the ads manager, but doing it beforehand ensures a smooth process.

To install the TikTok pixel helper, follow these steps:

  1. Head over to this link and hover over "Assets" in the top navigation bar.
  2. Click on "Events" from the drop-down menu.
  3. Choose "Web Events" as most users typically want to put pixels on websites.
  4. Click on the "Manage" button.
  5. If you haven't created a pixel yet, you'll see a button that says "Create Pixel." Click on it.

Step 2: Creating the TikTok ADS Pixel

Once you're in the pixel creation section, follow these steps to set up your TikTok ADS pixel:

  1. Give your pixel a name that clearly identifies its purpose, such as the page or action it will be tracking.
  2. Select "TikTok Pixel" as the type of pixel you want to create.
  3. Choose between "Manual Install Pixel Code" or "Automatically Set Up Web Events via Partner Platforms." If you already have a partner platform set up, you can use the automatic option. Otherwise, we'll be using the manual method which allows you to link the pixel to any website or page easily.
  4. Click on "Next."

Step 3: Installing the TikTok ADS Pixel Code

In this step, we'll manually install the TikTok ADS pixel code on the web pages you want to track. Follow these steps:

  1. Click on "Copy" to copy the pixel code.
  2. Go to your capture page or opt-in page and click on "Edit Page."
  3. Navigate to "Settings" and then "Tracking Code."
  4. Make sure you're on the "Header" tab and paste the pixel code in.
  5. Click on "Save" and then save again.
  6. Repeat the same process for your thank you page.

You have now successfully added the TikTok ADS pixel to your web pages. To ensure everything is working correctly, refresh the pages, and you should see the pixels added.

Step 4: Configuring and Testing the TikTok ADS Pixel

Now that your pixel is installed, it's time to configure and test it. Follow these steps:

  1. Enable "Automatic Advanced Matching" to match your data with TikTok's data better.
  2. Click on "Next."
  3. Configure your events by creating URL events. Copy the path of your URLs, including the specific page name you want to track.
  4. Enter the URL and select the corresponding event type, such as "View Content" or "Complete Registration."
  5. Set the value (if applicable) and the static type (usually "Once").
  6. Save the event configuration.
  7. Repeat the process for other pages or events you want to track.
  8. Click on "Complete Setup" to finish configuring your TikTok ADS pixel.

Bonus Step: Testing the Pixel

If you want to test events without having to navigate through the actual pages, follow these steps:

  1. Click on "Test Events."
  2. Enter the URL of the page you want to test for events.
  3. Generate the code and scan it using your phone.
  4. This will track the event activity, allowing you to ensure everything is working correctly.

Congratulations! You have now successfully created and configured your TikTok ADS pixel for conversion tracking.


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Q: What is a TikTok ADS pixel? A: A TikTok ADS pixel is a tracking tool that allows you to monitor and measure the effectiveness of your advertising campaigns on TikTok by tracking conversions.

Q: How do I install the TikTok pixel helper? A: To install the TikTok pixel helper, go to this link and download it for Google Chrome. It provides indications of pixel activity on your website.

Q: Can I track multiple events with the TikTok ADS pixel? A: Yes, you can track multiple events by configuring different URL events and selecting the corresponding event types for each specific action you want to monitor.

Q: Do I need developer support for the TikTok pixel code? A: No, you can manually install the TikTok ADS pixel code on your website without requiring developer support. Simply follow the provided steps in the article.

Q: How can I test if the TikTok ADS pixel is working correctly? A: TikTok provides a "Test Events" feature that allows you to simulate event activity on your pages without actually navigating through them. This helps ensure your pixel is tracking events properly.