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Exciting Promotion Updates for TikTok Shop Sellers!

Exciting Promotion Updates for TikTok Shop Sellers!

Over the past few weeks, TikTok shop sellers have faced a lot of difficulties and lack of transparency in policies. However, there is some good news to share today! TikTok has made an update on their platform that brings a bunch of quality of life improvements. While this update doesn't fix everything, it does offer new promotional tools that can help sellers sell more on the platform. In this article, we will explore these exciting promotion updates and how they can benefit TikTok shop sellers.

Promotions Update

TikTok has introduced three new promotional tools for sellers: Creator life giveaways, personalized coupons, and buy more save more. These tools aim to enhance marketing strategies and improve sales on the platform.

Personalized Coupons: A Game-Changer

One of the most exciting updates is the addition of personalized coupons. Now, sellers can send exclusive coupons directly to customers via their inbox. This opens up a world of possibilities for sellers to collaborate with creators and customers, ultimately boosting sales.

Use Case 1: Collaborating with Creators

Often, sellers receive direct messages from creators who are interested in promoting their products. Previously, it was challenging to offer discounts or free samples to these creators. However, with personalized coupons, sellers can now provide exclusive discounts to creators who are willing to promote their products. This can help sellers build partnerships with creators and leverage their reach to drive sales.

Use Case 2: Engaging with Customers

Customers who send positive feedback or have questions can now be turned into affiliates using personalized coupons. Sellers can offer special discounts to these customers, encouraging them to create content about the products they love and share it on TikTok. Utilizing your own customers as affiliates can be highly effective, as they genuinely enjoy the products and can create authentic content that resonates with their audience.

Buy More Save More: Encouraging Additional Purchases

Another new feature is the buy more save more tool. This allows sellers to offer combination deals with tiered discounts, encouraging customers to spend more per order. By creating different discount tiers based on the quantity of items purchased, sellers can incentivize customers to buy more and save more.

Summary of Key Points

  • Promotions update brings quality of life improvements for TikTok shop sellers.
  • Personalized coupons allow sellers to send exclusive discounts to creators and customers.
  • Collaborating with creators can increase product exposure and drive sales.
  • Engaging with customers through coupons can turn them into loyal affiliates.
  • Buy more save more tool encourages customers to make additional purchases.


TikTok shop sellers, promotion updates, personalized coupons, collaboration with creators, engaging with customers, buy more save more, discounts, partnerships, affiliates.


  1. How can personalized coupons benefit TikTok shop sellers? Personalized coupons allow sellers to offer exclusive discounts to both creators and customers, fostering collaborations and increasing sales.

  2. Can sellers limit the usage of personalized coupons? Yes, sellers can set limitations on the number of times a coupon can be claimed or the maximum discount per order.

  3. How does buy more save more work? Buy more save more is a tool that allows sellers to offer tiered discounts based on the quantity of items purchased. This encourages customers to buy more and save more.

  4. Can personalized coupons be used on specific products only? Yes, sellers have the flexibility to choose whether the coupon applies to the entire shop or specific products.

  5. How long are personalized coupons valid for? Personalized coupons can be claimed for 30 days, and sellers can set a validity period within that timeframe.

  6. Can personalized coupons offer a 100% discount? No, TikTok's current policy limits the maximum discount to 30% of the product's price.

  7. How can sellers utilize their own customers as affiliates? Sellers can offer special discounts to customers who have shown positive feedback or have questions. This encourages them to create content about the products and share it on TikTok, effectively becoming affiliates.

  8. Are there any limitations to the promotions update for TikTok shop sellers? While the promotions update brings many benefits, it does not address issues such as shop suspension or lack of transparency in policies. These areas remain a concern for sellers.