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Explaining TikTok Shop Affiliate for Sellers 2023 (Singapore edition)

Explaining TikTok Shop Affiliate for Sellers 2023 (Singapore edition)

In this article, we will delve into the details of the TikTok Shop Affiliate program for sellers. This program enables brands to collaborate with top creators as affiliates to sell their products on TikTok. If you're a seller interested in joining the program, we will guide you through the process step by step.

Setting up Your TikTok Shop Account

To get started, you need to create a TikTok Shop account and upload your products in your seller center. Once your products are uploaded, you can proceed to the next step.

Accessing the TikTok Shop Affiliate Backend

Click on "Affiliate Marketing" in the top panel to access the TikTok Shop Affiliates backend. Here, you will find three different commission plans: the Shop Plan, Open Plan, and Targeted Plan.

Shop Plan

The Shop Plan is the standard commission plan that applies to all products and creators. You can set the commission fees for your products within a range of one percent to 80 percent. To adjust the commission rate, simply click on the edit icon under commission rate.

Open Plan

The Open Plan applies to specific products and is open to all creators. If you have certain products with different commission plans than your standard Shop Plan, you can use the Open Plan. Set the commission fee within the same range as the Shop Plan. To select your products for the Open Plan, add them under the Open Plan section.

Targeted Plan

The Targeted Plan allows for a customized commission plan for selected creators. You can set a commission fee from one percent to 80 percent and offer special commissions to specific creators for some or all of your products. To utilize the Targeted Plan, click on the Targeted Plan option and manage applications from creators.

Exploring the Affiliate Marketplace

In the TikTok Shop Affiliate backend, you can also access the Affiliate Marketplace. This database provides you with a wide range of creators you can collaborate with as affiliates. You can search for creators by their username or filter them according to product categories and other metrics like quick response, frequency of posts, and reliability with samples.

Understanding Creator Data

When viewing a creator's data in the Affiliate Marketplace, you can gain insights into their performance. For example, let's consider the popular creator Runner Cow. You can view their video data from the past 30 days, including sales volume generated per 1000 shopping cart exposures in videos. This metric gives you an idea of the sales impact their videos have had.

Additionally, you can access audience demographics and view some of their top-performing videos. If you're interested in collaborating with a creator like Runner Cow, you have multiple ways to contact them or send them an invite to join your affiliate program.


TikTok Shop, Affiliate program, Sellers, Brands, Creators, Commission plans, Shop Plan, Open Plan, Targeted Plan, Account setup, Upload products, Commission fees, Affiliate backend, Affiliate Marketplace, Creator data, Sales volume, Video exposure, Audience demographics, Top-performing videos, Collaboration.


Q: How do I set up a TikTok Shop account?
A: To set up a TikTok Shop account, go to the seller center and upload your products.

Q: What commission plans are available in the TikTok Shop Affiliate program?
A: The program offers three commission plans: Shop Plan, Open Plan, and Targeted Plan.

Q: Can I customize commission rates for specific creators?
A: Yes, the Targeted Plan allows you to set customized commission rates for selected creators.

Q: How can I find and collaborate with creators as affiliates?
A: You can explore the Affiliate Marketplace, search for creators by username, or filter them based on product categories and other metrics.

Q: What kind of data can I access for creators in the Affiliate Marketplace?
A: You can view their video performance metrics, audience demographics, and top-performing videos to assess their suitability for collaboration.

Q: How can I contact or invite a creator to join my affiliate program?
A: Within the TikTok Shop Affiliate backend, you can find various options to contact or send invitations to creators for collaboration.

If you have any further questions not covered in this article, please feel free to comment and we will assist you.