Published on

Fence Contractor Marketing: Get Clients Using Facebook + TikTok Ads

Fence Contractor Marketing: Get Clients Using Facebook + TikTok Ads

Are you a fence contractor looking to land five to 15 new clients every month? Do you want to avoid relying on platforms like Yelp, Angie's List, or HomeAdvisor for your lead generation efforts? In this article, we will discuss effective fence marketing strategies for contractors and show you how to generate exclusive leads using Facebook and TikTok ads.

Why Avoid Yelp, Angie's List, and HomeAdvisor?

While it's beneficial to have a Yelp profile with positive client testimonials, relying solely on platforms like Yelp, Angie's List, or HomeAdvisor for lead generation can be problematic. When potential clients search for fence contractors in their area, they often see these platforms advertising heavily. Clicking on these ads allows consumers to compare quotes from multiple fence installation companies, putting you in direct competition with your local competitors solely based on price. This can lead to lower profit margins and compromised quality work.

To run a successful business and deliver high-quality products and services, you need exclusive leads that allow you to charge what you're worth. We'll now explore two marketing channels that can help you generate these exclusive leads and establish yourself as the dominant contractor in your local area.

Facebook Ads: Targeted Reach at a Lower Cost

Facebook ads offer a cost-effective and targeted way to reach potential clients. Many local contractors are already utilizing this marketing channel because it is significantly cheaper than Google advertisements. By creating targeted ads based on factors such as location, age range, and interests, you can ensure your advertisements reach the right audience.

Here are some best practices for running effective Facebook ads:

  1. Test different graphics, ad copy, and images to see what resonates with your target audience.
  2. Include compelling messaging related to the current season or any special offers you may have.
  3. Highlight different fence options, financing programs, and benefits of having a fence.
  4. Use before and after photos to showcase your work and capture potential clients' attention.

To make the most of your Facebook ads, ensure you have a well-designed landing page that loads quickly on mobile devices. This landing page should have a clear call-to-action and focus on collecting lead information. It is also essential to include testimonials, photos of your team, and information about the types of fences you offer to build trust and credibility with potential clients.

TikTok Ads: Tap into the Power of Early Adoption

TikTok ads are a relatively new marketing channel that holds great potential. Similar to Facebook ads, you can target your specific service area and reach qualified homeowners. TikTok ads are even cheaper than Facebook ads, making it a cost-effective option for generating leads.

By being an early adopter of TikTok ads, you can establish your brand as the go-to fence contractor in your local area. Currently, most of your competitors are likely not utilizing this marketing channel, giving you an advantage. With a small daily budget, you can ensure that every qualified homeowner in your service area sees your ads, increasing brand awareness and driving inquiries.


Fence Contractor, Marketing Strategies, Lead Generation, Exclusive Leads, Yelp, Angie's List, HomeAdvisor, Facebook Ads, TikTok Ads, Targeted Advertising, Cost-effective, Landing Page, Testimonials, Before and After Photos, Trust and Credibility, Early Adoption, Brand Awareness, Qualified Homeowners.


  1. What are the downsides of relying on platforms like Yelp, Angie's List, or HomeAdvisor for lead generation as a fence contractor?
  • These platforms often compare quotes from multiple contractors, leading to a price war and lower profit margins.
  • You may be competing solely on price rather than emphasizing the value and quality of your work.
  • It can be challenging to deliver high-quality products and services while cutting costs.
  1. How can Facebook ads benefit fence contractors in their marketing efforts?
  • Facebook ads provide targeted reach, allowing you to advertise specifically to your local target audience.
  • It is a cost-effective option, as Facebook ads are cheaper than Google advertisements.
  • You can test different ad variations to optimize your messaging and visuals for better engagement.
  • Creating a well-designed landing page ensures a seamless experience for potential clients and improves lead conversion.
  1. Why should fence contractors consider using TikTok ads?
  • TikTok ads are an emerging marketing channel that provides an opportunity for early adoption.
  • These ads are even cheaper than Facebook ads, making them an affordable option for generating leads.
  • By being first-to-market on TikTok, you can establish your brand as the top fence contractor in your area.
  • With targeted advertising, you can reach qualified homeowners in your service area and drive inquiries.

Now that you have a better understanding of fence contractor marketing strategies using Facebook and TikTok ads, you can take proactive steps to generate exclusive leads, establish your brand, and grow your business.