Full TikTok Ads Tutorial for SMMA (2023)

In this comprehensive tutorial, we will guide you through the process of running successful TikTok ads for your social media marketing agency. We have gathered valuable insights from experienced marketers Joel Kaplan and Isaac, who have achieved great success in scaling agencies in various niches, including chiropractors. They will share their strategies and tips to help you achieve similar results.

Introduction to TikTok Ads

TikTok has emerged as one of the most popular social media platforms, offering a vast audience and incredible advertising potential. In this tutorial, we will focus on running ads for chiropractors, a niche that Joel and Isaac have found great success in. However, the strategies and techniques shown here can be applied to other niches as well.

Mindset and Setting Expectations

Before diving into the technical aspects of running TikTok ads, it's important to understand the mindset required for success in the advertising industry. Joel emphasizes that no niche is a guaranteed success; it requires commitment, learning, and solving clients' problems. Clients are not paying for marketing or fancy sequences—they are paying for results. Therefore, it's crucial to focus on making them more money and solving their problems.

Building TikTok Ads for Chiropractors

Joel and Isaac will now walk you through the step-by-step process of creating effective TikTok ads for chiropractic clients. They recommend using adjustment videos to showcase the treatment. Adding a voiceover is essential, as TikTok users are accustomed to hearing sound while scrolling. Additionally, placing the offer at the beginning of the ad captures users' attention and increases the chances of conversion.

They also provide examples of how to run ads for chiropractors offering other treatments, such as spinal decompression. The process remains similar, but the key is to tailor the ad content and the offer to each specific treatment.

High-Level Sequences and Lead Nurturing

After capturing leads through TikTok ads, it's essential to have a follow-up sequence to nurture them and convert them into clients. Joel and Isaac introduce their high-level sequences designed specifically for chiropractors. These sequences aim to get responses from leads and encourage further conversations or phone calls. The goal is to engage with the leads, establish a connection, and eventually convert them into paying clients.

Free Resources

To further support your journey in running a successful chiropractic agency, Joel and Isaac offer valuable resources. These resources include the intro call scripts, demo presentations, database reactivation campaigns, Google review campaigns, and more. These materials can be easily implemented into your high-level workflow, helping you obtain better results for your clients.

Keyword

TikTok ads, SMMA tutorial, chiropractic agency, advertising success, lead nurturing, high-level sequences, database reactivation, Google review campaigns

FAQ

Can TikTok ads be effective for non-chiropractic niches? Yes, the strategies shown in this tutorial can be adapted to other niches as well. The key is to tailor the content and offers to each specific niche.
How important is it to call the leads and establish a personal connection? Calling leads and engaging in conversations is vital to build trust and secure conversions. Automating everything may result in low show rates and diminished relationships with clients.
Is it necessary to collect payment for the voucher upfront? Collecting payment upfront increases the likelihood of leads showing up for their appointments. While it's not mandatory, it significantly improves show rates and overall results.
Are there any restrictions or risks in running Google review campaigns? Technically, offering incentives in exchange for reviews violates Google's guidelines. However, many marketers have successfully run similar campaigns without facing any issues. It's always best to monitor and adjust if necessary.
How long should the nurturing sequences last, and how frequently should we follow up with leads? The sequences can last for multiple days, with texts or emails sent every few days. The goal is to encourage responses and initiate conversations. It's essential to find the right balance and adjust based on lead engagement and feedback.