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Get Started on TikTok Ads | Full Tutorial Pixel Installation For eCommerce Store

Get Started on TikTok Ads | Full Tutorial Pixel Installation For eCommerce Store

In this article, we will provide a step-by-step guide on how to set up your TikTok pixel on your website. This tutorial will cover the installation of the TikTok helper chrome extension, creating and installing the pixel code, setting up custom events, and verifying the pixel installation.

Step 1: Install the TikTok Helper Chrome Extension

Before getting started, you will need to install the TikTok Helper Chrome extension. This extension allows you to check if your pixel is firing correctly and installed properly.

  1. Open your browser and search for "TikTok Helper" on Google.
  2. Click on the official TikTok Helper extension on the Chrome Web Store.
  3. Install the extension.

Once installed, you should see a blue icon on the top right corner of your browser's menu bar.

Step 2: Setting Up TikTok Pixel

  1. Go to the TikTok Ads Manager and navigate to the Library in the menu bar.
  2. Click on Events, and then click on the Manage button under the Website Pixel section.
  3. Click on Create Pixel and give your pixel a name.
  4. Select "Manually Install Pixel Code" and click Next.
  5. Copy the pixel code provided.
  6. Paste the pixel code in the appropriate locations in your website's theme. For Shopify users, this typically involves editing code in the Theme Customization section.
  7. Go to your Shopify dashboard and navigate to the Checkout Settings page.
  8. Paste the pixel code in the Additional Scripts section.
  9. Save the changes.

Step 3: Set Up Custom Events for Tracking

  1. After successfully setting up the TikTok pixel, click Next in the TikTok Ads Manager.
  2. Choose a custom event type based on the nature of your business. For e-commerce stores, select the E-commerce event.
  3. Choose the events you want to track, such as View Product Details, Add to Cart, and Complete Payment.
  4. Set the currency and determine whether the event should fire once per unique person or on every action.
  5. Follow the instructions to set up each custom event, including specifying the location where the event should fire.
  6. Save the changes.

Step 4: Verifying Pixel Installation

To ensure that your TikTok pixel is working correctly, follow these steps:

  1. Go to your website and click on the TikTok Helper extension icon.
  2. Check if an event is triggered on your home page or product page.
  3. Verify that your pixel ID appears in the TikTok Helper extension.

If everything is set up correctly, you should see activities in the TikTok event dashboard, indicating that your pixel is functioning properly.

Congratulations! You have successfully set up your TikTok pixel and custom events for your eCommerce store.

Keywords

TikTok pixel, pixel installation, website tracking, custom events, e-commerce store, TikTok Ads Manager, Shopify, pixel code, TikTok Helper Chrome Extension

FAQ

  1. How do I install the TikTok Helper Chrome extension?
  • To install the TikTok Helper Chrome extension, search for "TikTok Helper" on Google and click on the official extension in the Chrome Web Store. Then, install the extension.
  1. How do I set up custom events for tracking on TikTok?
  • To set up custom events for tracking on TikTok, go to the TikTok Ads Manager, choose the appropriate event type based on your business, select the events you want to track, set the currency and event firing options, and specify the location where each event should fire.
  1. How do I verify that my TikTok pixel is installed correctly?
  • You can verify the installation of your TikTok pixel by going to your website and using the TikTok Helper Chrome extension. Check if an event is triggered on your home page or product page, and verify that your pixel ID appears in the TikTok Helper extension.
  1. Can I use the TikTok pixel on platforms other than Shopify?
  • Yes, the setup process for the TikTok pixel is similar on other platforms as well. You will need to access the theme code or relevant settings on your specific platform to insert the pixel code in the appropriate locations.