HOW TO USE TIKTOK FOR SMALL BUSINESS

Introduction

I bet you clicked on this article because you want to see if TikTok is really for your business. Maybe for your specific niche? Maybe you're a little TikTok curious but you're just not seeing how the pieces come together? In today's article, we'll look at different businesses on TikTok—ten to be exact—spanning various niches to show you how other business owners like yourself are using TikTok today to grow their businesses for free on social media.

I'm a visual learner, and I bet you are too, so today is going to be a fun article full of examples and proof of how people are using TikTok to grow their businesses. We'll walk you through 10 different niches on TikTok, including Art, Beauty, Finance, Handmade Goods, Health, Interior Design, Relationships, Real Estate, Spirituality, and Travel. If you see your niche mentioned, keep reading and stay tuned until the end where I'll share how you can get an entire vault of ideas all based on these 10 niches so that you never have to think about what to post on TikTok again.

What I'm about to share with you has worked for my student Kathleen, who has brought major visibility to her business from TikTok, and Monica, who actually first discovered me on TikTok. This goes to show that your customers can discover you for the very first time on TikTok.

I'm Elise Darma, and I've helped thousands of entrepreneurs, freelancers, and creators like yourself to use social media to actually grow their business. I'm talking dollars. In today's article, I'm going to share with you 10 niche examples to show you how other businesses are killing it on TikTok.

Art Niche

Let’s start with the art niche. For example, there's an account named Annette_Love_Art who is a painter. Showing behind the scenes and the process of how she creates her art is really powerful. People are drawn to the transformation from a blank canvas to a beautiful piece of art.

Another example is JessieLaneArt. Jessie has videos showcasing how he adds texture to his drawings, and they've gotten millions of views, showing that behind-the-scenes content resonates strongly.

Prompt Idea: Share the difference between abstract art and realism.

Beauty Niche

We found an account by Iris which shares lots of beauty tips. The key elements in her videos are high-quality recordings and a good mix of humor and personality.

Prompt Idea: Five must-have beauty products that all cost under fifteen dollars.

Finance Niche

Check out DailyStockTalk. This account uses lots of text and headlines within the videos to make finance topics easily digestible. Humor is often used effectively with the audio.

Prompt Idea: Explain what an emergency fund is and how much you need in it.

Handmade Goods Niche

RoseRenewal, who makes jewelry by hand, and Marley Makes Things, a hand lettering artist, are two great examples. They show their products and the creative process.

Prompt Idea: Screenshot a question about your product and use the green screen effect to answer it.

Health Niche

OneGreatVegan brings a lot of personality and fun to her videos, even making her own songs to showcase her vegan recipes.

Prompt Idea: How I prepare five healthy lunches for the entire week.

Interior Design Niche

Alina from DressYourDecor provides practical tips and before-and-after shots. Her feed maintains a consistent, aesthetically pleasing look.

Prompt Idea: How to perfectly style a coffee table.

Relationship Niche

The Richies from RichiesCoaching show up authentically as a couple, sharing real-life snippets and coaching advice.

Prompt Idea: Three mistakes people often make when trying to say "I'm sorry."

Real Estate Niche

SalernoRealEstate demonstrates behind-the-scenes looks at properties and how effective social media marketing can be for real estate.

Prompt Idea: How to identify an overpriced property in our market.

Spirituality Niche

Dion from DTPriestess keeps her branding consistent and straightforward, using simple talking head videos with a consistent background.

Prompt Idea: How to identify which spiritual gifts you have.

Travel Niche

Christina Koor from TravelHacks provides travel tips and hacks, consistently using effective headlines to attract viewers.

Prompt Idea: The two best websites to find travel deals and discounts.

Conclusion

There you have it—ten niches and how people are absolutely killing it on TikTok. If you want an entire vault of TikTok ideas, go to tiktokvault.co for 300 ideas all categorized by what you offer, whether it’s coaching, services, or products. Ease and revenue await!

Thanks for joining me for today’s article. I hope you found inspiration from the ten niches that I shared. If you liked this article, please give it a thumbs up and don’t forget to subscribe so that you don’t miss any future content like this one.