How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples
In this article, I'll be sharing my process for creating TikTok ad creatives for dropshipping, along with live examples. TikTok ads have gained popularity in the dropshipping community, but many people struggle with finding the right creative approach. I'll walk you through the exact structure and strategy that I use, as well as show you some successful TikTok ad examples. So, let's dive into it!
Structure and Strategy for TikTok Ad Creatives
Before we get into the specifics of TikTok ad creatives, it's important to understand what works and what doesn't on the platform. Native content that blends in with regular TikTok videos performs well, whereas ads that look too much like traditional FB dropshipping ads don't work as effectively. High production videos also tend to stand out and may not resonate with TikTok users who prefer more authentic and relatable content.
Now, let's take a look at what works in terms of TikTok ad creatives:
- Native Content: Create content that looks like any other video on TikTok, keeping it relatable and unobtrusive.
- Product Demonstrations: Show how the product works or share your experience using it. This gives potential customers an idea of the product's value.
- Trend Following: Incorporate trending themes, challenges, or popular shows/movies into your product videos to capitalize on the buzz and increase engagement.
- Humorous Integration: Integrate your product into funny skits or scenarios to make it more entertaining and engaging for viewers.
In terms of structuring the actual ad creatives, here's the step-by-step process I follow:
- Scrape TikTok: Search for videos related to your product to validate that there is existing content for it. This will help you leverage already successful videos for your own ads.
- Download Videos: Once you find relevant videos, download them for further editing and customization. Make sure to avoid using content that is not yours when scaling your ads to avoid legal issues.
- Edit Videos: Use video editing tools or software, such as TikTok's built-in editing features, to customize the videos. Add text-to-speech narration or trendy audio to enhance the appeal and relatability of the content.
- Chop Up Videos: If necessary, edit the videos to remove any references to other stores or brands. You want your content to focus solely on showcasing the product in the most appealing way possible.
- Create Multiple Creatives: Generate at least three to five different ad creatives for testing purposes. This will help you identify which ones perform the best and allow you to scale with the most successful ones.
- Scale with Custom Content: Once you've determined the winning creatives, invest in creating custom content. Send your product to influencers and have them replicate the successful ad style. This will ensure longevity and help avoid legal issues.
Live Examples of TikTok Ad Creatives
To give you a better understanding of TikTok ad creatives, here are a few examples of successful ads that I have run in the past:
- Couples Bracelet Friendship: This ad showcased a cute bracelet with cartoon figures that connects via magnets. The video demonstrated the product's functionality without excessive explanation. However, the creative could be improved by making it longer (around 15-20 seconds) and adding text-to-speech narration.
- Gua Sha Tool: This ad featured a demonstration of a gua sha tool being used on the face. It highlighted the product's ability to enhance jawlines, which appealed to the target audience. Text-to-speech narration could be added to further engage viewers.
- Foldable Ring Light: This ad showcased a foldable ring light for better lighting during video recording. The simplicity of the video, paired with text-to-speech narration, effectively conveyed the product's value.
- Firework Bulb: This ad demonstrated a unique firework light bulb, capturing viewers' attention with its appealing visuals. The video utilized text-to-speech narration to explain the product's features and provided a direct call-to-action.
By watching these examples, you can see how the videos focus on showcasing the product in a captivating way, without sounding too salesy. The aim is to create content that catches viewers' attention and sparks their interest in the product.
- TikTok ad creatives
- Native content
- Product demonstrations
- Trend following
- Humorous integration
- Scrape TikTok
- Edit videos
- Trendy audio
- Custom content
1. How do I source videos for my TikTok ad creatives? To source videos for your TikTok ad creatives, search for relevant videos related to your product on TikTok. Then, download these videos for editing and customization. It's important to use videos that are your own or obtained legally to avoid any legal issues down the line.
2. Can I use high-quality, high-production videos for TikTok ads? While high-quality videos may work well on other platforms, TikTok users generally prefer authentic and relatable content. High-production videos may seem out of place and not perform as effectively on TikTok. Focus on creating native content that blends in seamlessly with regular TikTok videos.
3. How do I make my TikTok ad creatives stand out without being too salesy? The key is to think like a TikToker rather than a marketer. Create content that provides value, entertains viewers, or integrates with ongoing trends. Avoid coming across as overly promotional or sales-oriented. The more naturally your content fits into the TikTok environment, the better.
4. For how long should I make my TikTok ad creatives? While TikTok allows videos of up to 60 seconds, optimal ad length generally falls between 20 to 50 seconds. However, it's important to consider the content and ensure it's engaging throughout the duration. Experiment with different video lengths to find what works best for your specific product.
5. Can I use TikTok videos created by influencers as part of my ad creatives? Yes, you can collaborate with influencers to create ad creatives for your products. Send them your product and let them create videos that align with your successful ad style. However, be mindful of legal restrictions and ensure proper consent and copyright permissions are obtained.
I hope this article provides you with valuable insights into creating TikTok ad creatives for your dropshipping business. Remember, the key is to create native and engaging content that resonates with TikTok users. Best of luck with your TikTok advertising endeavors!