Published on

How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples

Introduction

TikTok ads have become increasingly popular within the drop-shipping community. However, many are struggling with creating effective TikTok creatives to run ads successfully. In this article, we’ll dive into the exact structure we use for our TikTok creatives, provide insights on what works and what doesn’t, and showcase some exemplary creatives you can mimic.

Introduction

Before diving in, if you find this content valuable, leave a like—500 likes, and we’ll post another TikTok video next week, possibly on scaling TikTok ads. Feel free to leave your suggestions in the comments below. You can also follow me on Instagram; I’ve got a little banner for that here.

What Doesn't Work

Facebook Dropship Style Creatives

These don’t perform well on TikTok since they look too much like traditional ads. TikTok users prefer content that feels native and authentic.

High Production Videos

High production value often appears out of place. Lower-quality videos that seem spontaneous and relatable tend to engage viewers better.

Videos with Blank Space

Avoid videos with black banners on the top and bottom. Such formats don’t look appealing on TikTok's interface and usually perform poorly.

What Works

Native Content

Content that blends seamlessly with the TikTok platform performs exceptionally well. When users are unable to distinguish between an ad and a regular TikTok video, your ad is likely to succeed.

Demonstrations and Reviews

Videos of people unboxing a product, testing it out, and providing casual reviews work wonders. The style should be laid-back and relatable.

Leveraging viral trends, such as popular TV shows or memes, can give your product ad a significant boost. For example, products related to the "Squid Games" show or integrating trending items like mood octopus toys work exceptionally well.

Humor and Creativity

Interweave your product into funny skits or creative scenarios. TikTok thrives on creativity, and such content can capture the audience's attention.

Structure of Creatives

Scraping TikTok for Content

Type in the product you plan to sell into TikTok’s search bar. Download the videos, then edit them to fit TikTok’s style. Integrate text-to-speech narrations and trendy audios to keep the ad engaging.

Avoid References to Other Platforms

Remove any mentions of other online stores or platforms like Amazon to ensure viewers buy the product from your store.

Multiple Variations

Create three to five versions of each video to test which performs best. Once you identify the winner, focus on scaling it.

Custom Content

For long-term success and legal safety, create custom content for scaling. Send products to influencers, have them create videos, and replicate the style of already successful ads.

Examples of Successful Creatives

Couples Bracelet

A simple, short video showcasing the magnet connection feature of the bracelet. Altering the script to add text-to-speech and extending the video length could improve performance.

Gua Sha Tool

A demo video of a woman using the gua sha tool, highlighting its benefits and results. This format works well for products requiring an explanation.

Ring Light

A foldable ring light video with basic text-to-speech narration. This type of product speaks for itself, needing minimal narration.

Firework Bulb

A video introducing a firework bulb, compelling enough through visuals alone. Such products excel without detailed explanations.

Scraping TikTok for Product Content

For example, search "octopus plush" on TikTok, and you’ll find user-generated content that you can download and edit. Find engaging videos, add text-to-speech or subtle call-to-actions at the end, and ensure they appear native.

Conclusion

By implementing these strategies, you can create effective TikTok ad creatives for your dropshipping business. Remember, TikTok values authentic and engaging content, so think like a TikTok user rather than a marketer. For more tips and weekly dropshipping content, make sure to subscribe and follow me on Instagram for regular updates.

Keywords

  • TikTok ads
  • Drop shipping
  • Creatives
  • Native content
  • Facebook dropship style
  • High production videos
  • Trends
  • Humor and creativity
  • Text-to-speech
  • Influencers
  • Product content scraping

FAQ

What type of content works best for TikTok ads?

Native content that doesn’t feel like an ad, demonstrations and reviews, content following trends, and humorous or creative integrations work best.

Why don't high production videos work on TikTok?

High production videos often feel out of place on TikTok, which thrives on authentic, spontaneous, and relatable content.

How should you structure your TikTok ad creatives?

Scrape TikTok for content, edit videos to fit the platform’s style, avoid references to other stores, create multiple variations, and use custom content for scaling.

How do I find good content for my TikTok ads?

Search for your product on TikTok, download engaging videos, trim unnecessary parts, add text-to-speech narration, and utilize trendy audios.

Should I scale with downloaded content?

While you can test ads with downloaded content, it’s advisable to switch to custom content for scaling to avoid legal issues and ensure sustainability.

Read More