Published on

How I Sold $40,940/Day on TikTok Shop

How I Sold $40,940/Day on TikTok Shop

I recently had an incredible experience with TikTok Shop that I couldn't wait to share. As the owner of a fishing products company called Beyond Braid, I sell on various platforms including Shopify, Amazon, and now TikTok Shop. On one particular day, we achieved an astonishing $41,000 in sales on TikTok Shop alone. In this article, I'll provide an inside look into my business and explain how we achieved this remarkable feat. If you're looking to leverage the power of TikTok Shop for your brand or business, pay attention because there are unique opportunities you can implement.

The Story Unfolds

TikTok was actively pushing TikTok Shop and had an internal quota to meet during Black Friday and Cyber Monday. As a seller on TikTok Shop, I was assigned an account representative with whom I consistently communicated. They informed me that they were extending the sale for Black Friday and Cyber Monday to generate a final push. When my account representative suggested something, I treated it with urgency, as being an early adopter can often lead to extra traffic and free sales for your brand. Following their advice, I quickly created 15 short videos with text and voiceovers promoting the extended sale. The plan was simple – say, "Black Friday and Cyber Monday sale extended, check the TikTok Shop for the deal." This was all it took to kickstart a truly extraordinary sales day.

The Surge in Sales

When I first posted the videos on Wednesday, there was no immediate impact. However, the following day, everything changed dramatically. Initially, the sales were around one order every couple of minutes, a decent pace. But then, the rate started to accelerate exponentially. Soon, we were receiving an order every minute, then every 45 seconds, and it continued to decrease until we were averaging an order every 5 to 10 seconds. It was an exhilarating experience that left me astounded. Our sales continued at this rapid pace from around 2:00 p.m. until 11:00 p.m. At that point, we unfortunately ran out of stock for the item being promoted, leading us to halt the sales due to the strict shipping window imposed by TikTok Shop.

The Result

In just a span of approximately 12 hours, we achieved an incredible $41,000 in sales on TikTok Shop alone. Had we not faced stock limitations, the sales likely would have continued at the same impressive rate. I attribute this success to the simplicity of the videos and the timely promotion of a Black Friday and Cyber Monday offer. You don't need fancy production or elaborate marketing strategies – you just need to act promptly when the platform advises you to take advantage of an opportunity.


TikTok Shop, selling on TikTok, Black Friday and Cyber Monday, e-commerce success, rapid sales growth, promotional videos, capturing TikTok's momentum, stock limitations, timely action, simple marketing strategies.


Q: How did you achieve such massive sales on TikTok Shop? A: By promptly responding to a suggestion from my TikTok Shop account representative, I created short promotional videos and advertised an extended Black Friday and Cyber Monday sale. This simple action resulted in exponential sales growth on the platform.

Q: Do I need extensive marketing experience to achieve similar success on TikTok Shop? A: No, elaborate marketing strategies are not necessary. The key is to act promptly when TikTok advises you to leverage an opportunity. Creating simple promotional videos and offering timely discounts can yield impressive results.

Q: Was the surge in sales sustainable or just a temporary boost? A: The sales continued at a rapid pace until we ran out of stock for the promoted item. Given that we had to cut off the sales due to strict shipping windows, it indicates that the potential for sustained success was present.

Q: How can I leverage TikTok Shop for my brand or business? A: Pay attention to promotional opportunities suggested by TikTok Shop and create engaging videos to promote your products or offers. Act promptly, think outside the box, and be willing to take action when opportunities arise.