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How To Create HIGH CONVERTING TikTok Ads in 2023 (Step-By-Step)

How To Create HIGH CONVERTING TikTok Ads in 2023 (Step-By-Step)

In today's video, digital marketer Chase Chapel shares valuable insights on how to create high-converting TikTok ads in 2023. With years of experience helping big brands and creators with their Facebook and TikTok ads, Chase provides actionable strategies to scale your brand using paid ads and organic-style videos. From increasing sales to generating leads, he explains how utilizing TikTok's keyword insights tool can enhance your ad campaigns and boost your return on ad spend.

Step 1: Utilizing the TikTok Creative Center's Keyword Insights Tool

Chase introduces the TikTok Creative Center's keyword insights tool, which compiles keywords from various industries and provides valuable analytics. By analyzing popular keywords, you can understand the behavior and preferences of TikTok users. The tool reveals the popularity, click-through rate, conversion rate, and average cost per action of specific keywords, helping you make data-driven decisions for your ad campaigns.

Step 2: Keyword Insights for Different Industries

Chase demonstrates how to use the keyword insights tool by selecting specific industries and objectives. For instance, if you're in the beauty and personal care space, you can explore keywords related to cosmetics. By looking at the popularity, click-through rates, and conversions of keywords such as lashes, makeup, and perfumes, you can identify which products might perform well on TikTok.

To further understand what's working, Chase dives into specific ads and analyzes their content. For example, he highlights a perfume ad that showcases a first-person point of view, discussing the fragrance's effect on receiving compliments. This engaging ad effectively communicates the product's benefits without relying on discounts or offers. By studying successful ads in your niche, you can create similar content that resonates with your target audience.

Step 3: Apply the Insights and Optimize Your TikTok Ads

Once you've gathered insights and identified successful ad strategies, it's time to apply them to your own TikTok ads. By incorporating compelling storytelling, addressing pain points, and highlighting unique selling points, you can create high-converting ads that drive sales and leads. Experiment with different ad formats, such as voice overlays or text overlays, to maximize click-through rates and conversions.

Additionally, Chase emphasizes the importance of continuous testing and optimization. Monitor your ads' performance, analyze the data, and make adjustments to improve your results over time. With the right approach and a data-driven mindset, you can create TikTok ads that deliver impressive conversions and take your brand to new heights.


  • TikTok ads
  • high-converting ads
  • keyword insights
  • paid ads
  • organic-style videos
  • return on ad spend
  • ad campaigns
  • click-through rates
  • conversion rate
  • TikTok Creative Center
  • data-driven decisions
  • beauty and personal care
  • cosmetics
  • successful ads
  • storytelling
  • pain points
  • unique selling points
  • optimization
  • continuous testing
  • data-driven mindset
  • brand growth


  1. How can I create high-converting TikTok ads?
  2. What is the TikTok Creative Center's keyword insights tool?
  3. How can I utilize keyword insights to improve my ad campaigns?
  4. Which industries can benefit from analyzing keyword insights?
  5. How do I optimize my TikTok ads using the insights I gather?
  6. What are some key factors to consider when creating TikTok ads?
  7. How can storytelling enhance the effectiveness of my ads?
  8. What role does continuous testing play in improving ad performance?
  9. How important is a data-driven mindset in running successful TikTok ad campaigns?
  10. How can TikTok ads contribute to brand growth?