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How To Create High Converting TikTok Ad Creatives in 2024

How To Create High Converting TikTok Ad Creatives in 2024

TikTok ads and TikTok shop ads are gaining immense popularity in the digital marketing space. Brands are increasingly hopping onto the platform due to its high conversion rates. However, most brands struggle with one crucial part: the creatives. In this article, we'll cover how to create TikTok ads that convert, leveraging our extensive experience with over a few hundred TikTok ad accounts and insights from speaking at TikTok HQ.

Redeeming TikTok Ad Credits

Start by redeeming up to $ 1,500 in TikTok ad credits. This exclusive offer, available through a partnership with TikTok, lets you set up your account and get reimbursed for every dollar spent, up to $ 1,500. Ensure you click the corresponding link for your country and fully redeem these credits before they expire on March 31st.

TikTok Ad Basics

  1. Use the Hashtag #TikTokMadeMeBuyIt:

    • This hashtag allows you to see organically posted videos where users have made purchases inspired by TikTok content. It's a fantastic way to identify converting products and the style of videos that go viral.
    • Analyze the video structure, pacing, and text positioning to understand what makes these videos successful.

  2. Explore TikTok Shop:

    • The TikTok Shop hashtag is an emerging trend with numerous sales on its platform. Search this hashtag to find converting videos and understand how they connect the product to the content.

Setting Up Your TikTok Business Manager

  • This manager allows you to manage your ad accounts, create ads, and budget for customer acquisition. Go to business.tiktok.com and follow the steps to set up your business manager and ad account.

Leveraging the TikTok Creative Center

  • The TikTok Creative Center provides insights into top-performing ads and creative trends. Use it for research and inspiration by selecting categories like Conversions and Product Sales to optimize for purchases.

Creative Examples

  1. Comment Reply Videos:

    • Include a comment reply to personalize and retarget questions. It builds community and highlights problem-solving aspects of your product.

  2. Story-Based Ads:

    • Use AI photos, text, and TikTok's voice-over features to create compelling founder stories. They should address community issues, demonstrate the product, and provide clear calls to action.

  3. Reaction-Based and Product Demonstration Videos:

    • Capture real reactions and product usage demonstrations. These videos build trust and show the product's value, encouraging conversions.

Advanced Tips for TikTok Shop Ads

  • TikTok Shop ads are yielding high return on ad spend (ROAS). Test multiple ad creatives (at least 3-5 initially) to find what works best and always introduce new ones.
  • Use product cards in your videos to allow viewers to shop directly within the app. This boosts conversion rates by showing product details interactively.

Essential Tools

  1. TikTok Creative Center:

    • Use it for in-depth creative research and to analyze the competition.

  2. CapCut:

    • A free video-editing app that simplifies adding text, images, music, and TikTok voices to your videos.

  3. Surge.com:

    • A Shopify app that provides detailed analytics for optimizing your TikTok ads and tracking conversions accurately.

Mentorship Opportunity

  • Consider joining our one-on-one ads Mastery mentorship to learn how to scale your business effectively. We provide personalized guidance on TikTok ads, Facebook ads, organic strategies, and website optimization.

Cheers,

Chase Chapel

Keywords

  • TikTok ads
  • TikTok shop ads
  • Creatives
  • TikTok business manager
  • TikTok Creative Center
  • Comment reply videos
  • Story-based ads
  • Reaction-based videos
  • Product demonstration
  • Product cards
  • CapCut
  • Surged.com
  • ROAS

FAQ

What are the initial steps to start using TikTok ads?

  • Begin by redeeming TikTok ad credits and setting up a TikTok business manager at business.tiktok.com.

How can I find successful TikTok ads for inspiration?

  • Use the hashtags #TikTokMadeMeBuyIt and #TikTokShop to see trending and high-converting videos. Also, explore the TikTok Creative Center for top-performing ads.

What types of videos work best for TikTok ads?

  • Comment reply videos, story-based ads, reaction-based, and product demonstration videos are highly effective.

What tool do you recommend for editing TikTok ads?

  • CapCut is an excellent free tool for editing TikTok videos, allowing you to add text, images, music, and use TikTok voices.

How can I increase conversion rates for TikTok Shop ads?

  • Add interactive product cards in your videos to show product details and leverage direct shopping options within the app.

What analytics tool can help optimize my TikTok ads on Shopify?

  • Surge.com is a great Shopify app for analyzing data, getting recommendations, and tracking TikTok ad performance accurately.

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