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How To Create TikTok Ads Account (2024 Guide)

How to Create TikTok Ads Account (2024 Guide)

If you're looking to advertise your business or products on TikTok, creating a TikTok Ads account is the first step. This guide will walk you through the process and get you started on your advertising journey. Let's dive in!

Step 1: Accessing the TikTok Business Website

  1. Go to the official TikTok Business website:

  2. If you haven't reached the desired page, click on "Get Started" located at the top right corner.

Step 2: Creating Your TikTok Ads Account

  1. Enter your email address in the provided field.

  2. Select "Send Code" to receive a verification code on the email address you provided.

  3. Check your email inbox and enter the verification code.

  4. Once logged in, click on "Enter Business Center" on the homepage.

  5. Choose the option that best describes your business. For example, select "I'm an Advertiser".

  6. Select your country and region from the available options.

  7. Enter your company name and select the relevant industry.

  8. Set your preferred currency and click on "Create".

  9. You can also add your billing address at this stage, or choose to skip this step for now.

  10. Congratulations! Your TikTok Ads account has been successfully created.

Step 3: Setting Up Your Business Center

After creating your TikTok Ads account, you'll need to set up your Business Center by completing the following tasks:

  1. Add building information: Provide relevant details about your business location.

  2. Add contact information: Fill in your business contact details for communication purposes.

  3. Build your team: Invite team members to manage your TikTok Ads account.

  4. Create an Advertiser account: Set up an advertiser profile with essential information.

  5. Set up payment details: Add payment methods for your ad campaigns.

  6. Create your first ad campaign: Start creating and launching your TikTok Ads.

By completing these tasks, you'll have your TikTok Ads account fully set up and ready to promote your business on the platform.


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  1. Can I create a TikTok Ads account without a business?
  • No, a TikTok Ads account is specifically designed for businesses or advertisers. You need a business or product to promote on the platform.
  1. Is there a cost to create a TikTok Ads account?
  • No, creating a TikTok Ads account is free of charge. However, you will have to pay for any ad campaigns you run on the platform.
  1. Can I manage multiple businesses with one TikTok Ads account?
  • Yes, you can manage multiple businesses by adding them to your TikTok Ads account. This allows you to switch between different business profiles within the same account.
  1. Are there any restrictions on the types of businesses that can advertise on TikTok?
  • TikTok does have certain policies and guidelines for businesses and advertisements. Ensure that your business complies with these guidelines to avoid any issues with your account or ad campaigns.
  1. How long does it take to set up a TikTok Ads account?
  • The process of setting up a TikTok Ads account can vary depending on your business information and verification. It typically takes a few minutes to complete the initial setup.

Remember, creating a TikTok Ads account is just the beginning. To maximize your advertising efforts, explore the various ad formats and targeting options available on the platform. Happy advertising!