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How To Create TikTok Ads in South Africa | Grow Your Business

How To Create TikTok Ads in South Africa | Grow Your Business

Are you looking to advertise your business on TikTok in South Africa? TikTok ads have been gaining popularity as an effective and affordable marketing tool. In this tutorial, we will show you step-by-step how to set up your TikTok ad account and create successful campaigns to grow your business.

Step 1: Sign up for a TikTok Ad Account

To get started, go to Google and search for "TikTok ads". Click on the official TikTok Ads website ( to access the sign-in page. If you are a content creator and do not want to change your account to a business account, it is recommended to create a separate TikTok account for your business.

Click on "Sign Up Now" and enter your email address and password. Once you have entered your details and checked the box, click on "Sign up now" to create your account. Select your location preference when prompted.

Step 2: Choose Simplified Mode and Set up a Traffic Campaign

After successfully signing in, you will be brought to the campaign setup page. You have two options: Custom Mode and Simplified Mode. If you are new to setting up campaigns and running ads, it is recommended to choose Simplified Mode.

Select "Traffic Campaign" and click on "Continue". Set up your target audience based on location, demographics, interests, and behaviors. For an initial campaign, it is advisable to have a broad audience to collect data and optimize your ads later.

Once you have defined your audience, click on "Continue".

Step 3: Set a Budget and Upload Your Video

Next, you need to set your budget for the campaign. Enter a daily budget and, if desired, a lifetime budget. The minimum daily budget is 50 Rand. Select the start and end date for your campaign.

Proceed to upload your video ad. You can either choose to upload an existing video from your TikTok account or upload a new video specifically for your ads.

After uploading the video, select the optimization option, such as using the original video or quick optimization. Fill in your display name, which should be consistent with your brand or business. Choose a call-to-action and enter the URL where users will land when they click on your ad.

Complete the process by uploading a profile image and clicking "Submit".

Now you have successfully set up your TikTok ad campaign! Keep track of your campaigns, ad groups, and ads in your account dashboard.


This tutorial explained the step-by-step process of creating TikTok ads in South Africa to grow your business. By setting up a TikTok ad account, choosing the right audience, setting a budget, and uploading engaging videos, you can effectively promote your brand and attract new customers. The popularity of TikTok in South Africa makes it a viable platform for businesses to reach a wider audience and drive results.


  • TikTok ads South Africa
  • TikTok ad account setup
  • Setting up a traffic campaign on TikTok
  • Customizing target audience for TikTok ads
  • Budgeting for TikTok ad campaigns
  • Uploading and optimizing TikTok ad videos
  • Promoting business on TikTok in South Africa


Q: Is TikTok advertising effective for businesses in South Africa? A: TikTok advertising can be highly effective in South Africa, provided you target the right audience and create engaging ad content. It offers a cost-effective way to reach a large user base and drive conversions.

Q: What is the minimum budget requirement for TikTok ads in South Africa? A: The minimum daily budget for TikTok ads in South Africa is 50 Rand. You can also set a lifetime budget depending on the duration of your campaign.

Q: Can I run TikTok ads for my business without changing my personal TikTok account? A: Yes, you can create a separate TikTok account for your business and use it to run ads without changing your personal account. This allows you to maintain your content creator profile while promoting your business.

Q: How can I optimize my TikTok ads for better results? A: To optimize your TikTok ads, monitor their performance regularly, analyze the data, and make necessary adjustments. Experiment with different targeting options, ad formats, and creative elements to find what works best for your business.