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How To Create Tiktok Organic Videos That ACTUALLY Convert

How To Create TikTok Organic Videos That ACTUALLY Convert

Have you ever experienced going viral on TikTok and getting a massive number of views overnight, only to find out that you didn't make any sales? It's a common scenario for many content creators. In this article, we will provide you with a step-by-step formula on how to convert views into sales on TikTok.

The Problems: Why You Went Viral But Didn't Make Sales

Before we dive into the solutions, let's explore some of the common problems that may have prevented you from making sales despite your viral success:

  1. Targeting the wrong audience: You may have gone viral in a country where people cannot afford your product, or you attracted an audience that is not interested in purchasing your product.
  2. Irrelevant viral content: Your video may have gone viral for controversial or unrelated reasons, rather than showcasing the value of your product.
  3. Lack of sales-focused approach: You may have failed to include a call-to-action in your videos or engage with comments in a way that encourages sales.
  4. Missing link: It's possible that you didn't provide a direct link to your product in the video or your bio, making it difficult for viewers to make a purchase.
  5. Store optimization misconception: While many think that optimizing their online store is the key to converting views into sales, it is often not the main issue. A poorly designed store is only a problem if there are serious issues, such as checkout difficulties or limited availability for specific countries.

Now let's address each of these problems and provide you with actionable solutions.

Solutions: How to Convert Views into Sales on TikTok

  1. Target the right audience: Ensure that your content reaches the audience that is most likely to be interested in your product. Research and understand your target market's demographics and online behavior. Consider using targeting tools and features on TikTok to reach your ideal audience.
  2. Create relevant viral content: Focus on showcasing the value and benefits of your product in an engaging and entertaining way. Avoid controversial content that may attract the wrong audience or detract from the sales focus. Make it clear in your videos that you are selling a product.
  3. Be sales-focused in your approach: After going viral, seize the opportunity to engage with your audience proactively. Respond to comments with a sales-oriented approach, answering questions about where to purchase, available colors, and other product-related details. Even in non-viral videos, include call-to-action elements to encourage viewers to make a purchase.
  4. Include a direct purchase link: Make it easy for viewers to buy your product by providing a direct link in your video or bio. This will eliminate any barriers between the viewer's interest and the purchase process.
  5. Don't rely solely on influencer status: Remember that your goal is to make money, not just gain views or followers. Focus on converting those views into sales rather than solely building an influencer persona.
  6. Be cautious with controversy: While controversial content can go viral, it may not lead to sales and may attract the wrong audience. Use controversy sparingly and ensure that your product's value is clear and compelling.
  7. Optimize your store: While it's not the main issue for most cases, ensure that your online store is easy to navigate and purchase from. Avoid major issues like checkout difficulties or limited availability for certain regions.

Incorporating these solutions into your TikTok strategy will help you convert views into sales and effectively monetize your viral success.


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Q: Can going viral in the wrong country affect my sales? A: Yes, if your product is not affordable or relevant to the audience in the country where your video goes viral, it can significantly impact your sales.

Q: Should I focus on controversial content to generate views? A: While controversial content may attract views, it may not necessarily lead to sales. It's important to prioritize showcasing the value of your product in an engaging and entertaining manner.

Q: Is it essential to optimize my online store to convert views into sales? A: While store optimization can be beneficial, it is often not the main issue preventing sales. Focus on engaging with your audience, providing clear purchase links, and creating compelling content to convert views into sales.

Q: How can I effectively engage with my audience to encourage sales? A: Responding to comments in a sales-oriented manner, including call-to-action elements in your videos, and actively addressing viewers' questions about purchasing your product can help drive sales.

Q: Should I rely solely on becoming an influencer for monetizing my TikTok success? A: While building influence is important, it's crucial to prioritize generating sales from your TikTok content. Focus on converting views into sales rather than solely establishing an influencer status.