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How To Do TikTok Ads Step-By-Step

How To Do TikTok Ads Step-By-Step

TikTok has become a popular platform for businesses and individuals alike to market their products or services. With over a billion users, TikTok advertising offers a cost-effective way to reach a wide audience and boost your business. In this step-by-step guide, we will walk you through the process of setting up TikTok ads, from targeting and creative to setting and offers.


Before we dive into the process, let's briefly discuss some key terms related to TikTok ads:

  1. Targeting: This refers to determining who your ads will be shown to. With over a billion users, it's crucial to identify the right audience for your ads.
  2. Creative: This refers to the content of your ad, such as the video itself and the call-to-action. Creating engaging and effective creatives is essential for a successful ad campaign.
  3. Settings: This includes how you allocate your daily budget and how you pay for the ads (e.g., views, clicks, conversions).
  4. Offer: This refers to the specific product or service you are promoting through your ads.

Step 1: Finding Products to Sell

Even if you don't have your own business or e-commerce store, you can still make money by selling products as an affiliate. One popular affiliate network is ClickBank, which offers a wide range of products to promote.

To get started with ClickBank, visit their website and click on the "Join ClickBank" link. This will take you to the login form where you can create an account. Once you're logged in, head to the "Marketplace" to browse and find products that you can sell.

Look for products with a high gravity score (over 100) as these are likely to be popular and profitable. For example, if you're interested in promoting a vision support product, search for related keywords like "vision test" and find products with high gravity scores. Once you've chosen a product, click on "Promote" to get your affiliate link.

Step 2: Setting Up Targeting

Since you're promoting a vision support product, it's important to target people who have vision problems. One way to do this on TikTok is by exploring popular hashtags related to vision tests. Search for hashtags like "vision test" and find videos that have a high number of views and engagement.

Make a note of these hashtags as they will be used for targeting. For example, you can target people interested in vision tests by using the hashtag #visiontest.

Step 3: Creating the Creative

Creating effective and engaging creatives for your TikTok ads is crucial. You have two options: recreate popular videos related to your product or hire someone to create the video for you.

If you choose to recreate a popular video, watch closely and take note of the content and script. Shoot a similar video yourself or hire a freelancer from platforms like Fiverr to create it for you.

Remember, the key is to capture the attention of your audience and convey the benefits of the product. Whether you create the video yourself or hire someone, make sure it aligns with your product and target audience.

Step 4: Setting Up the Ads

Once you have your targeting and creative ready, it's time to set up your TikTok ads. Log in to TikTok Ads and click on "Create an Ad." Select the objective of your ad campaign, such as traffic.

Next, set up your ad group by giving it a name and selecting the website as the destination. Choose the appropriate targeting mode, including the locations you want to target, age group, and interests like the hashtags you found earlier.

Set a daily budget for your ads and select your video creative. If you prefer, you can also create a landing page to redirect users to instead of using raw affiliate links.

Finally, insert your URL, which will be the affiliate link provided by ClickBank. This is how you will earn commissions when users click on your ad and make a purchase.


TikTok ads, targeting, creative, settings, offer, ClickBank, affiliate marketing


  1. Can I use TikTok ads for my own business? Yes, TikTok ads can be a great way to market your own business and reach a wide audience. Just follow the steps outlined in this guide and tailor your targeting and creative to your specific product or service.

  2. Do I need to have a big budget for TikTok ads? No, you can start with a minimum daily budget of $20 on TikTok ads. This allows you to test the effectiveness of your ads without breaking the bank. As you see positive results, you can increase your budget accordingly.

  3. Are there any restrictions on TikTok ads? TikTok has certain guidelines and policies that advertisers need to follow. Make sure your ads comply with their guidelines regarding content, visuals, and targeting. Failure to do so may result in your ads being rejected or your account being suspended.

  4. Can I promote any product or service on TikTok? While TikTok allows a wide range of products and services to be advertised, some restrictions may apply. Ensure that your ads adhere to TikTok's policies and guidelines and avoid promoting illegal or harmful products.

  5. Is it necessary to have a large following on TikTok to run ads? No, you don't need a large following on TikTok to run ads. TikTok ads allow you to reach a broad audience beyond your existing followers, making it an effective platform for businesses of all sizes.

By following these step-by-step instructions, you can effectively set up TikTok ads and reach your target audience, whether you're promoting your own business or selling products as an affiliate. Remember to always monitor the performance of your ads and make adjustments as needed to optimize results.