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How To Find Tiktok Shop Influencers To Promote Your Products

How To Find Tiktok Shop Influencers To Promote Your Products

In this article, we will discuss how to contact and find influencers that are best suited for promoting your products on TikTok Shop. Partnering with the right influencers can greatly increase the chances of your product getting more sales. Each product has a specific target audience, and finding influencers who have the exact type of audience that your product needs can lead to successful promotions and increased sales. We will walk you through the step-by-step process of finding and reaching out to creators, as well as using filters to match them with your target audience.

To start your search for influencers, go to your TikTok Seller Central and click on the "Affiliate Marketing" tab. From there, select "Find Creators." If you're in a different country, the interface may vary slightly, so be sure to look for this button in the bottom or left sidebar. Once you're on the "Find Creators" page, you can begin searching for creators who are a good fit for promoting your products.

By scrolling down, you will find a list of video creators with their profile picture, name, followers, average video views, and video GPM. To connect with a creator, simply click on the "Send Message" button on the right side of their profile.

To narrow down your search, utilize the available filters. Start by selecting the category or audience type that best aligns with your product. For example, if you're selling a beauty product, choose the "Mom & Babies" and "Babies & Maternity" categories. Additionally, you can filter creators based on their follower profile. Consider the following factors: the number of followers, follower age, and follower gender. These filters help you find creators who can effectively reach your target audience.

Once you've applied the desired filters, scroll down to view a list of creators matching your criteria. Visit their profiles one by one to gather more information about them. Pay attention to the number of videos they have, average video likes and views, and their live audience demographic and trends. This data will help you assess whether the creator is a good fit for your product.

After shortlisting two or three creators that align well with your product, reach out to them individually by clicking on the "Send Message" button. In your initial message, introduce yourself, explain the product you are selling, and express your interest in collaboration. Crafting a well-worded message using chat GPD can increase your chances of receiving a prompt response. Once you've established a collaboration with influencers, you can expect increased traffic and potential sales for your TikTok Shop.

By utilizing the TikTok Shop influencer feature, you can achieve great results with minimal investment. This unique feature sets TikTok apart from other platforms like Amazon, eBay, or Shopify, giving you the opportunity to tap into a wider audience and increase sales. Start exploring the possibilities today by finding influencers in your niche or product category and testing them out with a budget that works for you.

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  • TikTok Shop
  • Influencers
  • Promote Products
  • Target Audience
  • Filter
  • Collaboration
  • Increased sales


  1. How can I find influencers on TikTok Shop?
  • To find influencers on TikTok Shop, go to your TikTok Seller Central, click on the "Affiliate Marketing" tab, and select "Find Creators." From there, you can apply filters to match your product's target audience and browse through the list of creators.
  1. How do I contact influencers on TikTok Shop?
  • To contact influencers on TikTok Shop, click on the "Send Message" button on their profile. Craft a personalized message introducing yourself, explaining your product, and expressing interest in collaboration.
  1. Why is collaborating with influencers important for increasing product sales?
  • Collaborating with influencers allows you to tap into their existing audience, which aligns closely with your product's target audience. When influencers promote your product, their audience is more likely to view your product positively and make a purchase, leading to increased sales.
  1. How do I choose the right influencer for my product?
  • Consider factors such as the influencer's follower count, follower demographics, and the compatibility of their content with your product. Look for influencers who have a genuine connection with their audience and can effectively convey the value of your product.
  1. What benefits does the TikTok Shop influencer feature offer compared to other advertising platforms?
  • The TikTok Shop influencer feature provides a unique opportunity to reach a wider audience and drive more sales. It offers a cost-effective way to promote your products and leverage the influence of content creators in the TikTok community.