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How To Find Winning Product To Sell On Tiktok Shop | Tiktok Shop Product Research

How To Find Winning Product To Sell On TikTok Shop | TikTok Shop Product Research

In this article, we will discuss the method of product research to find the best-selling products on TikTok Shop. By following this method, you can increase your sales and revenue on the platform. We will explore how e-commerce platforms like Amazon, eBay, Shopify, and TikTok Shop work differently from each other, and why spying on successful competitors is the best way to find winning products.

Product Research on TikTok Shop

To begin the product research process on TikTok Shop, follow these steps:

  1. Open TikTok Shop Seller Central on your laptop or computer.
  2. Click on the "Data Compass" option in the left menu bar.
  3. Select the "Market Analytics" tab from the drop-down menu.
  4. Here, you can see the best-selling products on TikTok Shop, filtered by category, export type, price range, and date range.
  5. You can hover your mouse over the product to get more information and access the product listing on the TikTok mobile app by scanning the QR code.
  6. After analyzing the product and its pricing, you can search for suppliers on platforms like AliExpress, CG Drop Shipping, or Alibaba.
  7. If the profit margin is favorable, you can list the product on your TikTok Shop store.

Remember, product research is just the first step. You will also need to find suppliers, list the products, and implement marketing strategies like TikTok ads and influencer marketing to drive traffic and generate sales for your TikTok Shop store.


  • TikTok Shop
  • Product research
  • Winning products
  • Sales and revenue
  • E-commerce platforms
  • Competitor analysis
  • TikTok marketing strategies
  • TikTok ads
  • Influencer marketing


1. What is TikTok Shop? TikTok Shop is a platform that allows users to sell products directly through their TikTok accounts. It provides an opportunity for creators to monetize their content and for users to discover and purchase products seamlessly within the app.

2. Why is product research important for selling on TikTok Shop? Product research helps sellers identify products that are already popular and in high demand. By analyzing successful competitors and their sales data, sellers can avoid wasting time and resources on products that may not sell well, while focusing on products that have a proven track record.

3. Can I sell any product on TikTok Shop? While TikTok Shop allows sellers to list a wide range of products, it is essential to comply with TikTok's selling policies and guidelines. Certain restricted or prohibited items cannot be sold on the platform.

4. How can I market my products on TikTok Shop? There are various marketing strategies to promote your products on TikTok Shop, such as TikTok ads and influencer marketing. TikTok ads allow you to create targeted ads that appear within the TikTok app, while influencer marketing involves collaborating with popular TikTok creators to promote your products to their followers.

5. Can I source products from anywhere for my TikTok Shop? Yes, you can source products from different suppliers or manufacturers worldwide. Platforms like AliExpress, CG Drop Shipping, and Alibaba offer a wide range of products for sellers to choose from.

By following these guidelines for product research and implementing effective marketing strategies, you can increase your chances of success on TikTok Shop and boost your sales and revenue.