How To Get More Followers On TikTok | Account Optimization to grow FASTER

Getting followers on TikTok can be a challenging and frustrating endeavor, especially if you’re generating views but not seeing a corresponding increase in followers. However, there are some straightforward steps you can follow to convert viewers into loyal followers. This article is broken down into three parts to help you achieve this: optimizing your profile, creating the right types of content, and strategically avoiding certain pitfalls.

1. Optimizing Your Profile

The first step to gaining more followers on TikTok is to update your profile. This simple move can greatly increase your daily follower count. When someone sees one of your videos on the "For You" page and clicks on your profile, they will decide either to follow you or swipe off your page. To make them more likely to follow, you need a well-optimized profile.

Bio: Your bio should focus on the viewer instead of yourself. People follow accounts because they see value in doing so. Therefore, use the 80 characters in your bio to clearly articulate what benefit they get from following you.
Pinned Videos and Playlists: Utilize TikTok’s pin and playlist features to showcase the best of your content. This keeps visitors on your page longer and provides multiple opportunities to demonstrate your expertise.
Real Estate Optimization: Everything on your profile should contribute to showcasing your expertise and the value you provide. Use the link in your bio to offer a freebie, grow your email list, or sell digital products, ensuring it aligns with the value you promise in your bio.

2. Creating the Right Content

Your profile optimization will help, but your content is what will determine your growth.

Know Your Audience: Instead of broadly niching down, focus on a specific type of person and the specific problems, desires, and symptoms they experience.
Content Research: Follow and study creators in your space to understand what content gets the highest engagement. Save videos that inspire you and make note of recurring themes. This allows you to make content that has a higher chance of getting massive views.
Encourage Comments: Aim to create content that fosters comments and conversations. Comments are valuable because they allow you to engage with your audience directly, which helps build loyalty and increases video watch time.
Engage with Your Viewers: Respond to comments and consider hopping on Zoom calls with your most engaged followers. This allows you to gather deep insights into their needs and challenges, helping you make better, more targeted content.

3. Stop Asking for Follows

Believe it or not, asking people to follow you may actually hurt your growth.

Avoid Ending Signals: Asking for a follow signals the end of your video, causing people to swipe away. Instead, end your videos more abruptly to retain a higher percentage of viewers or direct them to another one of your videos linked in the caption.
Algorithm Insight: TikTok’s algorithm rewards videos with higher average view durations. By avoiding end signals and keeping viewers engaged with your content longer, your videos will get pushed to more people, increasing your chances of gaining followers organically.

Keep posting great content consistently, and the TikTok algorithm will begin to show your videos to more people, rewarding your consistency and quality.

Keywords

TikTok followers
Profile optimization
Content creation
Audience engagement
TikTok algorithm
Pinned videos
Playlists
Viewer interaction

FAQ

Q1: What should I include in my TikTok bio to gain more followers? A1: Your TikTok bio should clearly articulate what benefit the viewer will get from following you. Focus on how you can help them or what value you provide.

Q2: How can I keep visitors on my profile longer? A2: Use pinned videos and playlists to showcase your best content and keep viewers engaged with multiple videos. This also gives them more context about your expertise.

Q3: Why should I avoid asking for follows in my videos? A3: Asking for follows signals the end of your video, which often causes viewers to swipe away. Instead, keep viewers engaged to improve your average view duration, which helps the TikTok algorithm push your content to more people.

Q4: How can content research improve my TikTok growth? A4: Studying successful creators in your space helps you understand what content resonates with your target audience. By mimicking successful content strategies, you can create videos that are more likely to get high engagement and views.

Q5: What’s a good strategy for engaging with my TikTok viewers? A5: Respond to comments on your videos to start building relationships. Consider hosting Zoom calls with highly engaged followers to gather deeper insights into their needs and challenges.