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How To Grow On TikTok In 2024 (Even with ZERO followers!)

How To Grow On TikTok In 2024 (Even with ZERO followers!)

In order to grow on TikTok, it is important to understand the platform's goals and how to keep users engaged. Simply posting multiple times a day or using trends won't guarantee growth. The key is to focus on your marketing and messaging, create quality content, and implement effective strategies. Here's a step-by-step guide to help you grow on TikTok:

Step 1: Get Clear on Your Marketing and Message

To attract and retain an audience on TikTok, you need to be crystal clear on what you want to be known for, who you're helping, and how you're helping them. This means consistently delivering your message across all your content. Take the time to define your marketing and messaging strategy, ensuring that your target audience can easily understand and connect with your content.

Step 2: Quality over Quantity

Posting three times per day isn't the answer to growing on TikTok. It's more effective to focus on creating fewer, but high-quality videos. Spend time researching, improving your videos, and crafting compelling hooks to grab viewers' attention. Instead of aiming for a high volume of posts, prioritize creating engaging and valuable content that keeps users on the app, thereby increasing watch time.

Step 3: Stop the Scroll

To capture users' attention and stop them from mindlessly scrolling, employ strategies such as adding text to your videos and improving your hooks. Use question statements, symptom callouts, question callouts, or problem statements to speak directly to viewers' pain points and make them curious about your content. Dive right into the meat of your content within the first three seconds to engage viewers and keep them watching.

Step 4: Create Discovery and Trust-Building Content

To grow on TikTok, you need to create two types of content: discovery content and trust-building content. Discovery content aims to reach a new audience and should include short-form videos that utilize trends, text on screen, and trending sounds. This content helps attract new viewers to your profile. Trust-building content, on the other hand, provides value to viewers and fosters a relationship with your audience. These videos might be longer and more educational in nature, helping followers become fans and keeping them coming back for more.

Step 5: Stay Consistent

Consistency is key when growing on TikTok. Aim to post consistently, but also have a buffer of content ready to go in case unexpected circumstances arise. Break your week into themed days, allocate specific days for content creation, research, planning, and editing. This structure not only helps reduce stress but also improves the quality of your videos. Additionally, make sure to understand your creative flow by consuming content to fuel your creative energy and generate new ideas.

Step 6: Boost Growth with Reposting

Reposting your viral videos is a strategy used by successful creators to supercharge their growth. However, it is important to do it correctly. Discover how to effectively repost your best content to gain more exposure and accelerate your growth on TikTok.

By following these steps and implementing effective strategies, you can grow your TikTok presence even with zero followers. Remember to focus on quality content, engage your audience, and stay consistent.

Keywords: TikTok, grow, followers, marketing, messaging, quality content, stopping the scroll, discovery content, trust-building content, consistency, reposting.


Q1: How many times should I post on TikTok per day?

A: Although posting multiple times a day won't guarantee growth, it is recommended to post at least once per day. However, prioritize quality over quantity and focus on creating engaging and valuable content.

Q2: Is it too late to start growing on TikTok in 2024?

A: No, it is never too late to start growing on TikTok. The platform is continuously evolving, and there are always opportunities to attract and engage new audiences. Consistency and quality content are key factors in TikTok growth.

Q3: How can I improve engagement on my TikTok videos?

A: To improve engagement, make sure to add text to your videos and improve your hooks to stop viewers from scrolling. Dive into the main content within the first few seconds, use trends, and create valuable content that resonates with your target audience.

Q4: How important is watch time on TikTok?

A: Watch time is a crucial metric on TikTok. The platform rewards creators who can keep users engaged and watching videos for longer periods. Focus on creating compelling content that holds viewers' attention to increase your watch time.

Q5: Can I repost my viral TikTok videos?

A: Yes, reposting your viral videos can help boost your growth on TikTok. However, it is vital to follow the correct strategy and ensure that the reposted content continues to engage viewers and attract new audiences.