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How To Grow Small Business On TikTok // Social Media for Small Businesses - Should I Create a TikTok

How To Grow Small Business On TikTok // Social Media for Small Businesses - Should I Create a TikTok

Are you looking for ways to grow your small business on social media? TikTok might be the answer you're looking for. In this article, we will discuss the benefits and growth hacks of using TikTok for your craft business. We will also address the question many small business owners have: should I create a TikTok account? Let's dive in!

My TikTok Journey

Before we explore the benefits of TikTok for small businesses, let me share my own TikTok journey. I initially created my TikTok account in 2020, but I didn't take it seriously and didn't post consistently. Although some of my videos went viral, I didn't see much growth because I didn't keep up with posting regularly. However, in the summer of 2021, I decided to give TikTok another try. I developed a strategy, started posting consistently, and within three months, my follower count skyrocketed from 8,000 to 100,000. Currently, I have 145,000 followers, and the numbers are still growing. This goes to show that TikTok can be a powerful platform for business growth.

Should You Create a TikTok Account?

The answer is a resounding yes! TikTok has paved the way for short, fast, and efficient videos. While platforms like Instagram have implemented features like IG Reels to compete with TikTok, TikTok remains an excellent social media platform for businesses, especially craft businesses. It provides an opportunity to advertise your products to a new audience and potentially drive sales and gain more customers. Moreover, social media platforms like TikTok and Instagram even offer monetization opportunities, allowing creators to make money from their content. So, if you're an entrepreneur or a small business owner, creating a TikTok account can provide an additional income source.

Tips for Growing on TikTok

Now that you understand the benefits of TikTok for small businesses, let's discuss some tips for growing on the platform:

  1. Post Consistently: Developing a posting strategy and committing to it is crucial. Aim to post at least once a day, but ideally, aim for one to three posts daily. Batch filming your videos can help you create content efficiently and consistently. This consistency is key to gaining traction on TikTok.

  2. Use Trendy Sounds: Pay attention to trending sounds on TikTok and incorporate them into your videos. By using popular sounds, you can increase the chances of your content being discovered by a larger audience.

  3. Variety is Key: Avoid posting the same type of content repeatedly. Instead, create a variety of videos that showcase your craft business and engage your target audience. Experiment with different content formats, such as lip-syncing to trendy sounds or showcasing your packaging process.

  4. Interact with Similar Accounts: Engage with other craft business owners and similar accounts on TikTok. Follow them, like their content, and leave genuine comments. By actively participating in the TikTok community, you increase your visibility and the chances of others discovering your account.


TikTok, social media, small business, craft business, growth, strategy, posting consistently, trendy sounds, variety, interaction, engagement


Q: How often should I post on TikTok for my craft business?
A: It is recommended to post at least once a day on TikTok for consistent growth. However, if possible, aim for one to three posts daily.

Q: Should I use trendy sounds in my TikTok videos?
A: Yes, using trendy sounds can increase the visibility of your content. Pay attention to popular sounds and incorporate them into your videos to attract a larger audience.

Q: Do I need to interact with other accounts on TikTok?
A: Yes, engaging with other accounts, especially similar ones, can help expand your reach on TikTok. Follow, like, and comment on other craft business owners' videos to increase your visibility and network within the TikTok community.

Q: Can TikTok help me grow my small craft business?
A: Absolutely! TikTok provides an opportunity to showcase your craft business to a new audience. With consistent posting and engaging content, you can attract customers and potentially drive sales.

Q: Is creating a TikTok account free?
A: Yes, creating a TikTok account is free. You can start using the platform to promote your craft business without spending any money.

In conclusion, creating a TikTok account for your craft business can be a powerful tool for growth. By posting consistently, using trendy sounds, and engaging with the TikTok community, you can attract new customers and potentially increase sales. Don't hesitate to dive into the world of TikTok and explore the opportunities it offers for small businesses.