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How To Make Money on TikTok

How to Make Money on TikTok

TikTok has become a popular platform for not only entertainment but also for making money. Whether you want to become a TikTok influencer or use TikTok to promote your business, there are various ways to start earning money. In this article, we will explore the different methods, the potential earnings, and provide tips on how to grow your TikTok account.

Method 1: Becoming a TikTok Influencer

One of the ways to make money on TikTok is by becoming a TikTok influencer. The number of followers you have can determine your earning potential. Below are some estimated earnings based on follower count:

  • Nano influencers (1,000-10,000 followers): 55-25 per post
  • Micro influencers (10,000-50,000 followers): 2525-125 per post
  • Mid-tier influencers (50,000-500,000 followers): 125125-1,250 per post
  • Macro influencers (500,000-1 million followers): 1,2501,250-2,500 per post
  • Mega influencers (1 million+ followers): $2,500+ per post

Please note that these figures are approximate and can vary based on factors such as engagement rate, niche, and brand partnerships.

Method 2: Using TikTok for Business

TikTok can also be a powerful tool for promoting your business and generating sales. You can use TikTok to showcase your products or services and reach a wider audience. Here are some ways to make money using TikTok for business:

  • Sell products and services: Promote your business and drive sales by creating engaging TikTok content that highlights your offerings.
  • Sell merchandise: If you already have a following, you can create and sell merchandise to your fans, such as hoodies or other branded products.
  • Collect virtual gifts during live streams: Utilize the live streaming feature on TikTok and collect virtual gifts from your viewers. These gifts can later be converted into actual dollars.

Method 3: Creating In-feed Ads

If you are willing to invest some money, you can create in-feed ads using the TikTok Ads Manager. These ads will appear in users' "For You" feed and autoplay like regular TikTok videos. You can integrate TikTok ads with platforms like Shopify to track the performance of your ads and potentially increase sales.

How to Grow on TikTok

Having a large following can significantly impact your earning potential on TikTok. Here are some tips to help you grow your TikTok account:

  1. Hook viewers with engaging content: Start your videos with a question or create suspense to keep viewers engaged until the end.
  2. Stay consistent: Stick to a posting schedule and keep creating content even if engagement temporarily drops. This will increase your chances of reaching a new audience.
  3. Capitalize on trends: Stay up to date with the latest TikTok trends and incorporate them into your content. This can help you go viral and attract more followers.


Q: How many followers do I need to start making money on TikTok? A: You can start earning money on TikTok with as few as 1,000 followers. However, the potential earnings increase as your follower count grows.

Q: Can I join the TikTok Creator Fund to make money? A: The TikTok Creator Fund allows creators to earn money based on their video views. To be eligible, you must have at least 10,000 followers, over 100,000 video views in the past 30 days, and meet other criteria.

Q: How do I work with brands on TikTok? A: Reach out to brands that align with your content and express your interest in working together. An influencer press kit showcasing your stats and past partnerships can help attract brands. You can also consider joining influencer platforms or agencies that connect brands and influencers.

Q: How can TikTok help promote my online store? A: TikTok can be a powerful platform to promote your online store. You can create TikTok content that drives traffic to your store and generates sales. Utilizing TikTok ads and collaborating with influencers can further enhance your store's visibility and reach.

Q: What tips can help me create content that makes money on TikTok? A: Tell a compelling story about your brand or products, keeping it genuine and relatable. Stay updated with current trends and incorporate them into your content. Authenticity and timely content can help your videos go viral and attract potential customers.

In conclusion, TikTok offers numerous opportunities to make money, whether as an influencer or by promoting your business. With consistent content creation, engagement with trends, and creative strategies, you can grow your TikTok following and increase your earning potential.