How To Make a TikTok Spark Ad
In today's video, I want to share with you a step-by-step tutorial on how to create a TikTok Spark ad. I will also explain what type of account you need to have a TikTok Spark ad and discuss the advantages of creating TikTok Spark ads.
My name is Justin and I'm the founder of Voiceo Media, an ecommerce marketing agency specializing in simplifying e-commerce growth for thriving brands. Before we dive into the tutorial, make sure to like and subscribe to our channel and turn on post notifications to stay updated with our cutting-edge ecommerce marketing tips that we post every week.
Step 1: What Type of TikTok Account Do You Need?
There is a separation between a TikTok ad account and a TikTok profile account. To run ads on TikTok, you need to have a TikTok ad account, which you can create at ads.tiktok.com. However, when it comes to creating Spark ads, you need to have a personal TikTok profile account. Business accounts are limited in their capabilities and may not have access to copyrighted sounds or content suitable for ads. So, switch to a personal or creator account to maximize your advertising capabilities.
To switch your account type, go to your settings, then head over to "ad authorization settings" and toggle the switch for ad authorization.
Step 2: Get an Ad Authorization Code
To create a Spark ad, you need an ad authorization code. This code is generated from the video you want to use for your ad. You need to be the owner of the TikTok account to perform these steps.
- Go to the TikTok organic post you want to use for your ad.
- Click on the three dots on the video and select "add settings".
- Accept the terms and conditions and turn on the toggles for sharing your post as an ad and authorizing brands to use your post as an ad.
- This will generate an ad authorization code that is valid for 30 days. You can also change the duration if needed.
Step 3: Create a Spark Ad in TikTok Ads Manager
Now that you have the ad authorization code, you can create a Spark ad in TikTok Ads Manager.
- Go to the TikTok Ads Manager and create a campaign, ad set, and reach the ad level.
- Instead of selecting a post, enter the ad authorization code in the "existing post" field.
- Your TikTok organic post will be showcased as an ad. This is a powerful feature as it allows you to collaborate with influencers who have created videos featuring your products. Their videos will be showcased on their personal profile under your ad account, giving you more exposure and social proof.
By using Spark ads, you can leverage the content created by influencers and your own organic posts to reach a wider audience and drive more engagement for your brand.
If you're an e-commerce brand or store owner making at least 30,000 per month, we invite you to book a 15-minute demo call with our team. We offer an e-commerce marketing program designed to help you scale your business. If you're not a good fit, we'll provide you with a free action plan to implement on your own.
- TikTok Spark ad
- TikTok ad account
- TikTok profile account
- Ad authorization code
- TikTok Ads Manager
- Influencer collaboration
- Organic posts
Q: Can I create a Spark ad with a business TikTok account? A: No, business TikTok accounts have limited capabilities when it comes to Spark ads. It's recommended to switch to a personal or creator account for better advertising capabilities.
Q: How long is the ad authorization code valid for? A: By default, the ad authorization code is valid for 30 days. However, you have the option to change the duration if needed.
Q: Can I use Spark ads to collaborate with influencers? A: Yes, Spark ads allow you to collaborate with influencers by showcasing their videos under your ad account. This gives you more exposure and social proof for your brand.
Q: Can I use my own organic TikTok posts for Spark ads? A: Absolutely! If your organic TikTok posts have performed well, they can be used as Spark ads to further amplify your reach and engagement.
Q: Is there any cost associated with creating Spark ads? A: Yes, there may be costs associated with running Spark ads, as you'll be paying for the ad placement on TikTok. However, collaborating with influencers and utilizing your own organic posts can help maximize your ad budget's effectiveness.