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How To Run PPC Ads on Amazon UAE In 2024 | Amazon UAE PPC Tutorial

How To Run PPC Ads on Amazon UAE In 2024 | Amazon UAE PPC Tutorial

In this tutorial, we will guide you through the process of running PPC (Pay-Per-Click) ads on Amazon UAE. We will cover how to create campaigns, set budgets, and explore different campaign types. If you're new to PPC or want to learn how to promote your products effectively on Amazon UAE, this tutorial is for you.

Step 1: Creating a Campaign

To start running PPC ads on Amazon UAE, you first need to create a campaign. Here's how you can do it:

  1. Go to and log in to your account.
  2. Click on "Create campaign" and choose one of the three campaign types available: Sponsored Products, Sponsored Brands, or Sponsored Display.
    • Sponsored Products: This campaign type allows you to promote specific products within your inventory.
    • Sponsored Brands: Suitable for those who have their own brand and want to enroll in brand advertising.
    • Sponsored Display: Similar to Sponsored Brands, this campaign is for brand owners who want to promote their products.

For individual sellers, the best campaign type is Sponsored Products as it allows you to directly target products related to your listing.

Step 2: Setting Up the Campaign

Once you've selected the campaign type, you can proceed with setting up your campaign:

  1. Choose a name for your ad group that reflects the product you're promoting.
  2. Select the targeting method: Automatic or Manual.
    • Automatic targeting suggests similar keywords for your product.
    • Manual targeting allows you to choose specific keywords or product targets.

If you opt for manual targeting, you can enter relevant keywords related to your product or select individual products to target.

  1. Set your bid amount. Amazon provides default bids, but you can increase or decrease the bid based on your budget and competitiveness of the keywords.

  2. Configure negative product targeting if desired. This prevents your ads from displaying when certain negative keywords or products are searched.

  3. Choose your campaign bidding strategy. Dynamic bids "down only" is recommended as it optimizes your budget by spending less than your set amount in real-time.

  4. Set your campaign's start date and daily budget. It's important to calculate your profit margin and consider your overall budget when determining your daily spend.

  5. Review your settings and start your campaign. No end date is required unless you want to set a specific time frame for your ads.


  • Amazon UAE PPC
  • PPC ads
  • Campaign types
  • Setting budgets
  • Targeting methods
  • Bidding strategy
  • Dynamic bidding
  • Daily budget
  • Negative product targeting


  1. What is PPC advertising on Amazon UAE?

    • PPC stands for Pay-Per-Click advertising, where sellers pay for their ads only when a user clicks on them. It is a popular marketing strategy to increase product visibility and drive sales on Amazon UAE.
  2. Which campaign type is ideal for individual sellers on Amazon UAE?

    • Sponsored Products is the recommended campaign type for individual sellers as it allows them to directly target products related to their listings and maximize visibility.
  3. How should I set my daily budget for PPC ads on Amazon UAE?

    • Setting the daily budget depends on your profit margin and overall budget. It's recommended to calculate your profit per sale and allocate a portion of it towards PPC ads. Start with a conservative daily budget and monitor performance before adjusting it.
  4. What is dynamic bidding "down only"?

    • Dynamic bidding "down only" is a strategy that allows Amazon to spend less than your set bid amount in real-time. It optimizes your budget by lowering bid amounts when competition is low, ensuring you get the most out of your ad spend.
  5. Can I change my targeting settings after starting a campaign?

    • Yes, you can make changes to your targeting settings at any time during the campaign. However, it's advisable to monitor performance and make data-driven decisions when optimizing your PPC ads.

Note: The tutorial is based on the script provided and may not reflect the most up-to-date information as Amazon UAE's advertising platform may have evolved since the time of writing.