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How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - Tiktok Advertising + Tiktok Shop

How To Run TikTok Ads in 2023 | Setup Tutorial for Beginners - TikTok Advertising + TikTok Shop

If you still think that TikTok is only for dancing trends and kids, you're missing out on a very powerful platform and trending social media advertising option to grow your business in 2023. TikTok now has over 1 billion users and has surpassed other social media apps in terms of downloads in a very short amount of time, specifically during the pandemic. Aside from this, TikTok has also launched TikTok Shop in selected countries, providing a convenient and entertaining approach to e-commerce even without a website. The last two quarters of 2022 generated millions of revenue in my business because of TikTok ads paired with TikTok Shop. So, if you also want this for your own business or for your clients, make sure to finish this tutorial and apply what you learn to scale your business.

The TikTok Ads Structure Overview

Before we dive into creating an account and running TikTok ads, let's first understand the basic structure of TikTok ads. The structure consists of three levels: Business Account, Ad Account, and Ad Campaigns.

  1. Business Account: This is where you have access to the TikTok Business Center, which is the hub for managing your TikTok ads. You can create and manage multiple ad accounts and campaigns under your business account.
  2. Ad Account: After creating a business account, you need to create an ad account. This is where you can access the Ads Manager and create and manage your ad campaigns.
  3. Ad Campaigns: This is where you create and set up your ad campaigns. It includes defining your campaign objectives, targeting options, budget, and ad creative.

The Five Ad Formats on TikTok

TikTok offers five ad formats for businesses to choose from:

  1. Top View: This ad format appears when users open the app and is a full-screen video ad.
  2. Brand Takeover: This ad format also appears when users open the app but can only be taken by one advertiser per day. It includes static images, GIFs, or videos.
  3. In-Feed Ads: This ad format appears as users scroll through their "For You" page. It includes a video with an emphasized call-to-action button.
  4. Branded Hashtag Challenges: This ad format encourages users to participate in hashtag challenges created by brands.
  5. Branded Effect: This ad format allows brands to create custom filters and effects for users to use in their videos.

Step-by-Step Tutorial: How to Create a TikTok Business Account and Set Up Ads

Now let's walk through the process of creating a TikTok Business Account and setting up ads:

  1. Go to the TikTok for Business website and click on "Create Account."
  2. Sign up using either your email or phone number.
  3. Agree to the TikTok commercial terms of service.
  4. Enter your country, industry, business name, and website.
  5. Choose your billing information and preferences.
  6. Set up your Business Account and Ad Account in the TikTok Business Center.
  7. Request access to your TikTok account if you already have one, or create a new TikTok account.
  8. Set up your Pixel for tracking website activities (optional).
  9. Create your ad campaign by selecting the advertising objective, ad format, and targeting options.
  10. Upload your ad creatives, set your budget, and launch your campaign.
  11. Monitor and analyze your campaign performance in the TikTok Ads Manager.

By following these steps, you'll be able to create a TikTok Business Account, set up your Ad Account, and run ads on TikTok to promote your business.

Summarized Keywords:

TikTok advertising, TikTok Shop, social media advertising, TikTok ads structure, TikTok ad formats, Top View ads, Brand Takeover ads, In-Feed ads, Branded Hashtag Challenges, Branded Effect, creating a TikTok Business Account, setting up TikTok ads, TikTok Business Center, Pixel tracking, ad campaign performance.


  1. How can I create a TikTok Business Account?
  2. Are there different types of ads available on TikTok?
  3. Can I run TikTok ads without a TikTok account?
  4. How can I track the performance of my TikTok ad campaigns?
  5. Can I use my existing Pixel for tracking website activities on TikTok?
  6. What ad formats are recommended for small businesses on TikTok?
  7. Is the TikTok Ads Manager similar to platforms like Facebook Ads Manager?
  8. Can I target specific demographics and interests on TikTok ads?
  9. What is the minimum budget required to run campaigns on TikTok?

If any other questions arise while following the tutorial, feel free to comment below and we'll provide further assistance.