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How To Set Up A TikTok Ads Manager & Business Center (The Right Way in 2024)

How to Set Up a TikTok Ads Manager & Business Center (The Right Way in 2024)

Are you looking to create a TikTok ads account and a TikTok Business Center? In this article, we will guide you through the process of setting up your TikTok ads account and explain the benefits of creating a TikTok Business Center. By following these steps, you'll have everything you need to centrally manage your TikTok advertising efforts.

Step 1: Creating a TikTok Ads Account

To begin, click on the link provided in the description or visit the TikTok website and click on the "Get Started Now" button. Enter your email address and create a password. Afterward, you'll be prompted to provide some basic information about your business such as the name, telephone number, time zone, and currency.

Next, set up your billing information, including your preferred payment method. It is recommended to choose automatic payment for convenience. Once you've completed these steps, congratulations! Your TikTok ads account is officially created.

During the setup, you will be asked to choose a mode. Select the custom mode, as it offers more options for targeting and customization.

Step 2: Understanding TikTok Business Center

Before we move on to setting up a TikTok Business Center, it's important to understand its purpose and how it differs from a TikTok ads account. A TikTok Business Center acts as an umbrella, housing various assets related to your business. It includes your TikTok ad account, TikTok accounts, user and permission management, as well as pixels, catalogs, and audiences.

While a TikTok ads account is necessary for running ads, a TikTok Business Center offers additional benefits. It allows you to centralize and manage assets across multiple accounts, collaborate with agencies or employees, and streamline permissions and access control.

Step 3: Creating a TikTok Business Center

To create a TikTok Business Center, go back to your TikTok ads manager and click on the business center icon in the top right-hand corner. This will take you to a page where you can set up your account details, including the business center name, time zone, and a description of your business. Additionally, you will need to provide your billing information.

Once you've completed the setup, you will be greeted with a welcome message. In the left-hand column, you'll find the advertising account section. Here, you can request access to your TikTok ads manager account by entering the ID. To find the ID, go to your TikTok ads manager, and click on the ID displayed in the top right-hand corner. Copy and paste it into the appropriate field.

Next, assign members to your TikTok Business Center. You can add new members by clicking on the "Add Member" button and entering their email addresses. Assign them the appropriate permissions based on their roles, such as admin, operator, or analyst. This allows you to control and manage who has access to your assets and resources.

Additionally, you can connect your TikTok profile to the Business Center. Follow the provided instructions to scan the code and link your TikTok account.

Step 4: Additional Setups in the TikTok Business Center

If you're running e-commerce, it's essential to set up your catalog in the Business Center. You can do this by following TikTok's instructions and connecting your catalog. This enables you to manage and organize your products effectively.

Moreover, you can assign a pixel to your Business Center or create a new one. Pixels help track user activity and optimize your advertising campaigns.

With your TikTok Business Center set up, you can now manage users, set up payment details, and start creating ads. The center provides a convenient hub for all your advertising assets, making it easier to collaborate, manage permissions, and optimize your campaigns.

Keywords

  • TikTok ads account
  • TikTok Business Center
  • TikTok advertising
  • Asset management
  • User permissions
  • Automatic payment
  • Customization options
  • Pixel tracking
  • Catalog integration
  • Ad creation

FAQ

  1. Can I create TikTok ads without a TikTok Business Center?
  • Yes, you can create TikTok ads with just a TikTok ads account. However, setting up a TikTok Business Center offers additional benefits, such as centralized asset management and streamlined user permissions.
  1. Are there different permission levels in TikTok Business Center?
  • Yes, TikTok Business Center allows you to assign different roles and permissions to users. You can choose between admin, operator, and analyst roles, depending on the level of access and responsibilities required.
  1. Can I invite external agencies or employees to my TikTok Business Center?
  • Yes, TikTok Business Center enables you to invite external agencies or employees by sending them access invitations. You can control the level of access and decide which assets they can manage or view.
  1. Is it necessary to set up a catalog in TikTok Business Center?
  • If you are running an e-commerce business, setting up a catalog in TikTok Business Center is recommended. It helps organize your products and streamline the advertising process, making it easier to create targeted ads for your products.
  1. How can I integrate pixel tracking in TikTok Business Center?
  • In TikTok Business Center, you can assign a pixel to your account or create a new one. Pixels help track user activity, allowing you to optimize your advertising campaigns and measure their effectiveness.

By following these steps, you can set up your TikTok ads manager and Business Center effectively. Take advantage of the centralized management options and optimize your TikTok advertising efforts.

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