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How To Set Up Your First TikTok Ad Campaign (Step By Step) | TikTok Ads Tutorial

How To Set Up Your First TikTok Ad Campaign (Step By Step) | TikTok Ads Tutorial

In today's video, Corbin from Zoco Marketing will guide you through the process of setting up your very first campaign in TikTok Ads Manager. Specifically, he will focus on how to set up a conversion campaign. Let's dive right in!

Step 1: Set up TikTok Pixel and Conversion Action

Before watching this tutorial, make sure you have set up the TikTok Pixel on your website and created a conversion action. If you haven't done that yet, check out the video linked in the description for a step-by-step guide on how to place the TikTok Pixel on your website and set up the conversion action for a lead form.

Step 2: Creating Your Campaign

  1. Start by accessing TikTok Ads Manager and click on "Campaign".
  2. Click on "Create" to start setting up your ad campaign.
  3. Choose the objective for your campaign. For most cases, it is recommended to go for either traffic or consideration. If you have set up the conversion pixel on your website, selecting the conversion objective will allow TikTok to find people who are more likely to take action on your website.
  4. Give your campaign a name using a naming convention that reflects your objective. For example, "Conversion - Low CPC".
  5. You have the option to split test your campaigns, but for this example, it won't be utilized.
  6. Click "Continue" to proceed.

Step 3: Setting Up Ad Group

  1. Provide a descriptive name for your ad group to reflect its purpose.
  2. Choose the placements for your ads. Tick-Tock has limitations on ad placements, so it is recommended to choose the "Tick-Tock Platform" option.
  3. Enter the website you are running ads for and let the system find your pixel.
  4. Select the correct event for optimization. For example, if you set up a page view and a form submission event, choose the form submission as your conversion goal.
  5. Enter your display name, which will appear as your brand identity in the ads.
  6. Upload a logo image.
  7. Keep user comments enabled to boost engagement on your ads. Disabling comments may negatively impact the performance of your videos.
  8. Choose whether to allow video downloads. Depending on your brand consistency, you may want to enable or disable this option.
  9. Consider utilizing automated creative options if you have multiple assets to test.
  10. Proceed to the next step by clicking "Next".

Step 4: Audience Targeting and Budget

  1. Upload CRM lists or databases for targeted audience if needed.
  2. Define your audience demographics, including location, age, gender, and language preferences.
  3. Utilize interest targeting to reach audiences that align with your product or service. Tick-Tock's interest targeting options are still limited, but you can experiment with the available interests to find the best match for your audience.
  4. Utilize behavior targeting to find users who have engaged with specific videos or topics related to your offering.
  5. Choose category targeting if applicable to your e-commerce store.
  6. Leave the device targeting as is.
  7. Set your budget to a minimum of $ 20 per day.
  8. Choose the schedule for your ads, whether running continuously or during specific time frames.
  9. Proceed to the next step by clicking "Next".

Step 5: Optimizing Campaign Settings

  1. Optimize for conversions as your campaign objective to align with your conversion goal.
  2. Keep optimization preferences at the conversion level to focus on driving conversions.
  3. Select the bid strategy that suits your campaign, based on your budget and performance data.
  4. Choose the delivery type as "Standard" to ensure a balanced delivery of your ads.
  5. If you use UTM parameters, add them in the provided space.
  6. Click "Next" to move to the ad creation section.

Step 6: Ad Creation

  1. Before uploading your ad, make sure to review the TikTok ads policy to ensure compliance and approval.
  2. Upload your video ad from your computer or library.
  3. Add a caption for your ad, keeping it between 12 and 100 characters.
  4. Choose the appropriate call-to-action for your ad.
  5. Hit "Submit" to create your TikTok ad campaign.

Please note that the review process for your ad may take some time. Be patient and wait for approval.


TikTok Ads, Campaign Setup, Conversion Campaign, TikTok Pixel, Conversion Action, Ad Group, Audience Targeting, Budget Optimization, Ad Creation, TikTok Ads Policy


Q: What is the minimum budget for a TikTok ad campaign? A: The minimum budget for a TikTok ad campaign is $ 20 per day.

Q: How can I optimize my TikTok ad campaign for conversions? A: Set your campaign objective as "conversion" and configure your optimization preferences accordingly. Make sure to have the TikTok Pixel installed on your website and choose the appropriate event for optimization.

Q: Can I target specific demographics and interests in my TikTok ad campaign? A: Yes, TikTok Ads Manager allows you to target specific demographics such as location, age, gender, and language preferences. You can also target interests and behaviors related to your target audience.

Q: Are there any creative options available for my TikTok ad campaign? A: TikTok offers automated creative options, which allow you to test different content variants and optimize performance for your audience.

Q: How long does it take for a TikTok ad campaign to get approved? A: The review process for TikTok ad campaigns may take some time. It is advisable to be patient and wait for approval.

Q: Can I customize the call-to-action in my TikTok ads? A: While you cannot customize the call-to-action button, TikTok provides a range of call-to-action options to choose from that suit your campaign objectives.