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How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok

How To Setup TikTok Spark Ads: A BETTER Way To Advertise On TikTok

If you are running TikTok ads and haven't started using Spark Ads yet, it's time to get on board. In this article, we'll break down what Spark Ads are, why you should start using them, and guide you through setting up Spark Ad campaigns on TikTok.

What are Spark Ads?

Spark Ads are the organic version of in-feed ads on TikTok's For You page. The only difference between Spark Ads and in-feed ads is that Spark Ads are organically uploaded onto the TikTok ad platform. Once you run Spark Ads videos as ads, you can add a call to action and the ad functions like any other in-feed ad.

The standout feature of Spark Ads is their performance. They tend to convert better than regular in-feed ads due to the social proof they offer. By leveraging organic content and combining it with paid promotion, you can benefit from the social proof generated by engagements on your videos. Social proof plays a vital role in driving conversions, making Spark Ads a powerful advertising method.

Another advantage of Spark Ads is the ability to use other people's content organically. TikTok allows you to re-upload and repurpose other people's content through stitches, duets, or even by re-uploading without penalties. This is useful if you struggle to come up with creative ideas, as you can take inspiration from TikTok's content and run ads based on those organic videos.

How to Set Up TikTok Spark Ad Campaigns

To set up a Spark Ad campaign on TikTok, follow these steps:

  1. Log in to your TikTok Ads dashboard.
  2. Click on the "Create" button to create a new campaign.
  3. Choose the "Conversions" option for your campaign objective.
  4. Fill in the campaign details, such as the name and budget optimization.
  5. Proceed to the ad group settings, following standard ad campaign setup best practices.
  6. Ensure your placements are limited to TikTok only to enhance Spark Ads delivery.
  7. Adjust user comments and video downloads according to your preferences for engagement and interactions.
  8. Consider enabling automated creative optimization if necessary.
  9. Move on to targeting, set device preferences, and allocate the budget.
  10. Connect your TikTok organic account to your ad account in the identity section.
  11. Select the specific video you want to promote from your connected account.
  12. Add your desired URL and call to action.
  13. Note that you cannot change the text inside the ad manager itself. To modify the caption, edit it on the organic post.

Once you have set up your Spark Ad campaign, you can run it like any other campaign and take advantage of the benefits Spark Ads offer.

Keywords

  • TikTok Spark Ads
  • Better advertising on TikTok
  • Organic in-feed ads
  • Social proof for conversions
  • Repurposing other people's content

FAQ

  1. What are Spark Ads? Spark Ads are the organic version of in-feed ads on TikTok's For You page. They convert better than regular in-feed ads due to the social proof they offer.

  2. Can I use other people's content in Spark Ads? Yes, TikTok allows you to repurpose other people's content organically in Stitch, Duet, or re-upload formats without penalties.

  3. How do I set up Spark Ads on TikTok? To set up Spark Ads, log in to your TikTok Ads dashboard, create a new campaign, choose the "Conversions" objective, and follow the steps mentioned in the article.

  4. Can I modify the text in Spark Ads? You cannot change the text inside the ad manager itself. To modify the caption, edit it on the organic post.

  5. Why should I use Spark Ads? Spark Ads provide social proof, higher conversion rates, and the ability to leverage other people's content on TikTok, making them a valuable addition to any advertising strategy.

Remember to continuously test and optimize your Spark Ad campaigns to maximize their potential and drive success on TikTok's platform.