Published on

How To Use TikTok Ads Manager

How To Use TikTok Ads Manager

TikTok has become a popular platform for advertisers looking for alternative solutions to platforms like Facebook. In this article, we will guide you through the process of using TikTok Ads Manager to set up and run your ad campaigns effectively.

Step 1: Creating a Campaign

To begin, you need to have a TikTok ad account set up. Once you have that, follow these steps:

  1. Open the TikTok Ads Manager and click on "Create" to start a new campaign.
  2. Choose your advertising objective from options like Reach, Consideration, Traffic, Video Views, Lead Generation, or Conversions.
  3. Give your campaign a name and set up the ad group and ad names using your preferred naming structure.
  4. Select your active TikTok pixel if you want to track website visitors.
  5. Choose your ad placements, either Automatic or Manual. It's recommended to start with Automatic placements.
  6. Decide on your creative type, whether it's a single video or a collection ad.

Step 2: Targeting Your Audience

  1. Decide whether you want to use automatic targeting or custom targeting.
  2. For custom targeting, specify your audience by choosing their location, gender, age range, and languages.
  3. Explore interest and behavior targeting options to narrow down your audience based on their interests, interactions with specific TikTok content, or following certain brands or categories.
  4. Utilize hashtag interactions to target users who have interacted with videos using specific hashtags related to your product or industry.

Step 3: Setting Up Your Ad and Optimization

  1. Choose your budget and bidding strategy. The minimum ad spend on TikTok is $20 per day.
  2. Optimize your ad for specific events like initiating checkout, viewing content, or completing a purchase.
  3. Set the schedule for your ad campaign or use the default option to run it continuously.
  4. Add your video ad with proper formatting to ensure the text falls within TikTok's safe zones.
  5. Customize your ad with interactive add-ons like voting stickers, discount codes, or countdown timers.
  6. Enter your website's URL, ensuring it starts with HTTPS for security.
  7. Confirm that you are using the correct TikTok pixel for tracking.

Once you have completed these steps, you can preview your ad and submit it for approval. Remember to monitor the performance of your ads and make any necessary adjustments to optimize your campaign for better results.


TikTok Ads Manager, ad campaigns, alternative solutions, Facebook, advertising objectives, targeting audience, custom targeting, interest and behavior targeting, hashtag interactions, ad optimization, interactive add-ons, ad performance.


  1. How much does it cost to advertise on TikTok?

    • The minimum ad spend on TikTok is $20 per day. You can set your budget accordingly.
  2. Can I target specific locations, ages, and genders on TikTok?

    • Yes, TikTok Ads Manager allows you to target specific locations, age ranges, and genders to reach your desired audience.
  3. How can I track website visitors from TikTok ads?

    • Set up an active TikTok pixel on your website and select it during the ad setup process. This will enable you to track website visitors and their actions.
  4. Are interactive add-ons necessary for TikTok ads?

    • Interactive add-ons like voting stickers or discount codes can enhance your ad's engagement and conversion rates, but they are optional. It's up to you to decide whether they align with your campaign goals.
  5. Can I edit or pause my ads once they are live?

    • Yes, you can edit or pause your TikTok ads at any time in the Ads Manager. This allows you to make changes or temporarily pause campaigns as needed.