Published on

How To Use TikTok For Business Growth And Drive Traffic 2023

How To Use TikTok For Business Growth And Drive Traffic 2023

So you're wondering the million-dollar question: How can I use TikTok for my business? Not only am I going to show you how to use TikTok to grow your business, but I'm also going to show you how to directly and indirectly generate an ROI from TikTok by generating leads, building your following, and ultimately having a sustainable brand on TikTok. Let's queue that intro and get this video rolling.

I know that a lot of people feel confused - is TikTok an actual legit platform that I can build my business on? Many log on to the app and see dancing girls and crazy prank videos, making them wonder if they can actually build their business on TikTok. Before diving into how to do that, let's clarify a few things.

TikTok has nearly 1 billion monthly active users, and about 30% of users are over the age of 30. So, no matter who your target audience is, there is a high chance they are on TikTok. To verify, search for hashtags your target market uses within the app to see the views. This step helps in understanding whether your audience is active on TikTok.

The first step in using TikTok for your business is redefining what success on the platform looks like for a business user. The key is to focus on generating leads and building relationships rather than just seeking a large number of followers. Edit your bio to include a memorable URL that directs people to your website or a funnel to generate leads.

Linking your YouTube and Instagram accounts to your TikTok profile can be beneficial. This integration allows for cross-promotion and helps in directing traffic to your other platforms where you can further engage with your audience and drive more conversions.

Create how-to evergreen content on TikTok by focusing on topics related to your business niche. This type of content can attract a steady stream of viewers who are genuinely interested in what you offer. Additionally, batching content creation by filming multiple videos in one go can help you stay consistent with your uploads.

Stay tuned for more ways to monetize TikTok and use it as a front-end traffic source for your business in upcoming videos. By implementing these tactics, you can leverage TikTok effectively for business growth and driving traffic to your offerings.


TikTok, Business growth, Leads generation, Evergreen content, Social media marketing, Traffic generation


  1. How can TikTok be used for business growth?
  2. What are some tips for leveraging TikTok to generate leads?
  3. Why is creating evergreen content important for a business on TikTok?
  4. How can linking YouTube and Instagram profiles benefit a TikTok business account?