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How To *actually* Go Viral on TikTok in 2024 (as a small creator)

How To actually Go Viral on TikTok in 2024 (as a small creator)

Are you feeling frustrated with TikTok and believe that there's no way for you, as a small creator, to go viral? Well, in this article, I will show you three growth strategies that are guaranteed to make you go viral at least once. These strategies have been tried and tested, helping me and my students reach millions of followers. So, let's dive in and discover how you can achieve TikTok success.

Strategy 1: Repost Your Own Videos

Reposting your own videos may not be as simple as it sounds, but it can significantly increase your chances of going viral. Start by reposting your videos every 5 to 10 posts, depending on your comfort level. Many creators are hesitant to repost, fearing it may negatively impact their account. However, by reposting videos that have already performed well, you increase the possibility of gaining a lot of views and potentially going viral.

To effectively repost, avoid deleting the original video as this can signal the algorithm and lead to shadow-banning. Instead, use a third-party video editor like CapCut, InShot, Adobe Premiere Pro, or any other editor to export the video again with a different file name. You can even try a different file format to make the video appear new. By following this strategy, you can leverage the success of your previous videos and give them a chance to go viral once again.

Strategy 2: Experiment with Different Lengths

TikTok is constantly introducing new features and promoting longer videos. As a small creator, it's the perfect time for you to research and experiment with different video lengths. While shorter videos have worked in the past, TikTok's algorithm seems to favor longer videos now. If you can capture and retain viewers' attention for at least 30 seconds, try making longer videos. This increased watch time can help your videos gain more visibility and potentially go viral.

Remember that every account is unique, and what works for one creator may not work for another. Test different video lengths to see what resonates best with your audience. The key is to balance viewer retention and engagement, whether it's through shorter, hook-filled videos or longer ones that keep viewers engaged till the end.

Strategy 3: Utilize TikTok's Features

TikTok loves when users engage with its features, so take advantage of them. Uploading videos through a mobile device instead of a laptop helps TikTok recognize and prioritize your content. Additionally, keep an eye on the trending features that TikTok promotes at specific periods. Utilizing these features increases your chances of going viral.

Stitching videos is an example of utilizing TikTok's features creatively. Stitch videos from other creators while adding your own twist, backstory, or commentary. This technique works well across various niches and proves entertaining to viewers. Even if you can't find a trending TikTok feature that aligns with your content, using any other TikTok feature can still boost your chances of going viral.

In summary, reposting your own videos, experimenting with different video lengths, and utilizing TikTok's features are three effective strategies to increase your chances of going viral on the platform. However, always keep in mind that TikTok's algorithm is constantly evolving, so staying updated with the latest trends and features is essential for sustained success.


  • TikTok viral strategies
  • Small creator growth
  • Reposting videos
  • Experimenting with video lengths
  • Utilizing TikTok features


Q: How often should I repost my own videos? A: It is recommended to repost every 5 to 10 posts, depending on your comfort level. Avoid reposting videos within the past 3 to 5 days.

Q: Is it necessary to delete the original video before reposting? A: No, deleting the original video is discouraged as it can lead to shadow-banning and signal the algorithm. Instead, use a third-party video editor to export the video again with a different file name.

Q: What video length should I focus on? A: It depends on your audience and content. If you can keep viewers engaged for at least 30 seconds, consider making longer videos. Experiment with different lengths to find what works best for your niche.

Q: Which TikTok features should I utilize? A: Utilize trending features when they align with your content, as they tend to receive more promotion. If no trending features align with your niche, use any TikTok feature creatively to boost your chances of going viral.

Q: Can these strategies guarantee viral success? A: While these strategies increase your chances of going viral, TikTok's algorithm is dynamic. It's important to adapt and stay updated with the platform's trends and features for continued growth.