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How to ACTUALLY run TikTok Ads in 2024 (Step by Step Tutorial)

How to ACTUALLY Run TikTok Ads in 2024 (Step by Step Tutorial)

Are you interested in running TikTok ads but unsure of how to do it successfully? In this step-by-step tutorial, we will show you how to set up effective TikTok ad campaigns that can generate up to $6,000 per day. By following this strategy, you will be able to achieve stable and consistent results, without your ads dying out every few weeks.

Phase One: Testing Ad Creatives

The first part of this strategy is to test your ad creatives. For this, you will need at least two different ads. Set up a campaign with two ad groups, each targeting the same audience. Make sure the only difference between the ad groups is the ads themselves.

Set a minimum budget of $20 per day for each ad group and let them run for three days. At the end of this period, analyze the results to determine which ad performed better. Select the winning ad to proceed to Phase Two.

Phase Two: Testing Audiences

During Phase Two, you will dissect your audience and test different targeting options. Duplicate your Phase One campaign, creating two new ad groups. This time, the only difference will be the audience you select for each ad group.

Give your ads three days to run again, and this time, focus on optimizing for click-through rate (CTR). Look for the ad with the highest CTR, as this will be your winning ad.

Partnering with Viral Ecommerce Ads

To make the ad creation process easier, consider partnering with a company like Viral Ecom Ads. They specialize in creating user-generated content (UGC) ads, which have been proven to be highly effective on TikTok. Use the coupon provided in the link below to receive a discount on your first order.

Setting Up Your Ad Campaign

  1. Create a new campaign in TikTok Ads Manager and choose the Website Conversions objective.
  2. Set a relevant name for your campaign and proceed to the next step.
  3. Set up your ad groups, naming them according to the audiences you are targeting.
  4. Choose the appropriate pixel and optimization strategy based on your data.
  5. Select TikTok as the placement for your ads.
  6. Define your targeting options, including demographics and interests. Be sure to select a broad audience size for optimal results.
  7. Set your daily budget to $20 and choose the appropriate scheduling.
  8. Opt for lowest cost bidding for now.
  9. Proceed to the next step and create your ad. Use the video provided by Viral Ecom Ads, add your logo and brand name, and include a simple and compelling text with a coupon code.
  10. Choose the appropriate call-to-action (CTA) and link it to the product page of your website.
  11. Submit your ad and it will be created.

Analyzing the Results

After running your Phase One campaign, analyze the click-through rate of each ad to determine the winning creative. Duplicate the campaign and create new ad groups for Phase Two, this time testing different audiences.

Scaling Your Ads

Once you have identified the winning ad creative and audience, you can proceed to scale your ads. To learn more about scaling, watch out for future videos where we will cover advanced strategies for scaling TikTok ads.

Remember to use the provided coupon from Viral Ecom Ads to receive a discount on your first order.


TikTok ads, ad campaigns, tutorial, step-by-step, test, ad creatives, audience, targeting, user-generated content (UGC) ads, Viral Ecom Ads, click-through rate (CTR), scaling.


  1. What is the recommended daily budget for TikTok ads?

    • We recommend starting with a minimum budget of $20 per day per ad group to test your ads effectively.
  2. How long should I let my Phase One and Phase Two ad campaigns run?

    • It is recommended to let each ad campaign run for three days to gather sufficient data and optimize your results.
  3. Can I use my own videos for TikTok ads?

    • Yes, you can use your own videos, but user-generated content (UGC) ads have been proven to be highly effective. Consider partnering with a company like Viral Ecom Ads to create compelling UGC ads.
  4. How do I identify the winning ad creative and audience?

    • Look for the ad with the highest click-through rate (CTR) to determine the winning creative. Once you have the winning creative, test different audiences in Phase Two to find the most engaging audience for your ads.
  5. How can I scale my TikTok ads?

    • Scaling your ads involves increasing your budget and targeting broader audiences. Watch out for future videos where advanced scaling strategies will be covered.