How to Ace TikTok Creator Marketing: TikTok Creator Marketplace with Q&A

How to Ace TikTok Creator Marketing: TikTok Creator Marketplace with Q&A | TikTok for Business

Introduction

Welcome to Marketplace Live with a question and answer session. Before we delve deep, let me introduce myself. I'm Jasmine, the Client Success Manager for Europe. I assist in guiding programs and fostering the adoption of TikTok Creator Marketplace, an exceptional tool we are enthusiastic about introducing to you. Joining us today are Tom, Felix, and Kat who will help answer any queries during this webinar.

The Objective

The primary goal is to familiarize everyone with the TikTok Creator Marketplace (ttcm), from setting it up to using the various features it offers. Jasmine will walk us through this fantastic platform to understand how it works and how it can benefit you in your marketing strategies.

Getting Started

When you first log into TikTok Creator Marketplace, you are met with the home page. Here, it's essential to begin by familiarizing yourself with your account settings, especially the User ID. This unique part of your account is crucial when seeking assistance.

Features Overview

Let's explore the main sections:

My Activity Tab

This dashboard is your main control panel:

Dashboard: Offers best practice guidelines.
Campaign Management: Helps manage campaigns from start to finish.
Campaign Reporting: Provides detailed reports with granular data from TikTok’s database.
Creator Marketplace Pay: Currently available in the UK and France, this feature allows direct payments to creators.

Creator Search

A highlight of ttcm, the Creator Search is a catalog of over 500,000 creators. Here are some key filters available:

Creator Country/Region
Audience Country/Region
Followers and Average Views
Brand Experience: Divided into Expert (with brand experience) or Emerging (less experience)
Topics/Tags: Use multiple tags for broader searches.
Audience Demographics

Shortlist Tab

This feature enables you to save creators you’re interested in by adding them to custom shortlists, which can be shared with other ttcm users or internally within your team. This helps you track and manage potential collaborations effectively.

Creating Campaigns

Creating a ttcm campaign involves several steps:

Brand Info: Include essential details as well as contact information.
Campaign Info: Set objectives, description, product details, and all necessary specifics.
Outreach Message: A short yet compelling message (campaign description).
Customized Flow: A flowchart indicating stages from accepting an invite to promoting using spark ads. Pre-requesting spark ad authorization is highly recommended for efficient content promotion.

Conclusion

The webinar wraps up with a Q&A session where Jasmine, Tom, Felix, and Kat address various questions about ttcm setup, region availability, pricing, and other concerns. If you have additional questions, the ttcm Help Center is recommended as the first point of contact. Furthermore, reaching out to your TikTok representative is advised for personalized assistance.

Keywords

TikTok Creator Marketplace
ttcm
Dashboard
Campaign Management
Campaign Reporting
Creator Search
Shortlist
Creating campaigns
Brand Info
Customized Flow
Spark Ads
Audience Demographics

FAQ

1. What is TikTok Creator Marketplace (ttcm)? TikTok Creator Marketplace is a free platform allowing brands to connect directly with TikTok creators. It offers detailed insights and tools for managing campaigns efficiently.

2. How do I set up an account? You need basic company information such as tax and company registration numbers. These are uploaded during business verification, which typically takes a few days.

3. Can agencies use ttcm? Yes, both brands and agencies can use ttcm. Larger agencies or parent companies are currently advised to create separate accounts for each brand they manage.

4. What markets are available for ttcm? ttcm currently operates in several key markets such as the UK, Germany, France, and Spain. For specific market availability queries, contact your TikTok representative.

5. How do I search for creators? The Creator Search can be done using various filters such as country, followers, and specific tags/topics. Using the keyword search in videos can also yield quicker and more relevant results.

6. Are the pricing details provided by creators fixed? No, the pricing details provided are only benchmarks. It's advisable to negotiate terms with each creator to finalize the payment.

7. What is a shortlist? The shortlist feature allows you to save, manage, and share lists of potential creators you are interested in collaborating with.

8. How do I build a campaign? Campaign creation involves setting up brand and campaign info, drafting an outreach message, and configuring a customized flow including content review stages and spark ad authorizations.

Feel free to use these detailed insights to navigate through TikTok Creator Marketplace effectively and leverage it for successful creator marketing campaigns.