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How to Create Custom Columns in TikTok ads - Secrets to Analyzing TikTok Ads: Custom Columns!

How to Create Custom Columns in TikTok ads - Secrets to Analyzing TikTok Ads: Custom Columns!

The process of creating custom columns in TikTok ads allows users to democratize the process of analyzing their ads. Many people are curious about how to access and extract information from events like Add to Cart, Minister Check, and Complete Payment. In this live telecast video, we will demonstrate how to create custom columns on the TikTok ads platform without any hassle.

To begin, go to your TikTok Ads Manager and click on "Custom Column." Here, you will find a range of options for creating custom columns, including basic data, video player, and more. It's important to note that there are some key differences between Facebook and TikTok ads. While Facebook offers a built-in custom column feature, TikTok does not. Instead, users have to manually create custom columns using Google Sheets.

The basic data option in TikTok ads provides information on total costs, CPC (Cost Per Click), and impressions. By clicking on "Branding," you can recharge and see how many people will be reached by a particular frequency. Other options such as Likes and Member Searches are available for specific purposes.

When it comes to analyzing TikTok ads, understanding the difference between pixel events like purchases and complete payments is essential. By choosing the "Complete Payment" option, you can track the number of orders, the cost of acquiring customers, and the conversion rate. This information helps you gauge the effectiveness of your ads and make informed decisions based on real data.

Custom columns in TikTok ads offer various metrics to consider, such as average return value, average order value, and total product value. These metrics provide insights into the number of products purchased, the average order value, and the overall value of the products acquired. Depending on your specific advertising objectives, you can choose to focus on certain metrics and optimize your campaigns accordingly.

In addition to custom columns, TikTok ads provide other options such as lead forms, objectives, budgets, and creative elements. These features allow advertisers to tailor their campaigns to specific goals and target audiences.


TikTok ads, custom columns, pixel events, purchases, complete payments, conversion rate, average return value, average order value, product value, lead forms, objectives, budgets, creative elements.


  1. Can I create custom columns in TikTok ads like I do on Facebook?
  2. How do I analyze TikTok ad performance using custom columns?
  3. What metrics can I track with custom columns in TikTok ads?
  4. What is the difference between purchases and complete payments in TikTok ads?
  5. How can I optimize my TikTok ad campaigns using custom columns?
  6. Are there any options for lead forms and objectives in TikTok ads?